Home / Knowledge / News / Apparel/Garments / Apparel brand Van Heusen to open 50 new EBOs this year
Apparel brand Van Heusen to open 50 new EBOs this year
28
Jan '15
Apparel brand Van Heusen plans to expand its exclusive brand outlet (EBO) count by 50 this year, which will take the store numbers to 300, a senior official of the company said.

Vinay Bhopatkar, COO of Van Heusen told reporters, “We will expand Van Heusen exclusive outlets by 50 to 300 this year and also close this fiscal year with 20 per cent growth from Rs 1,500 crore last fiscal.”

According to him, the brand generates only two per cent of total revenues from ecommerce as they do not give any additional discounts to etailers other than the standard discounts.

“However, it does not make sense to avoid online channels, as it has created brand awareness in smaller towns,” he said.

He added that even the expansion of their outlets will be mainly in tier II and III towns.

Besides, in order to hike conversion rates of walk-ins at Van Heusen outlets, it has integrated online and offline aspects through its ‘My Fit’ concept.

Bhopatkar explained by saying, “Many times, customers walk out of a store without buying due to the outlet’s inability to customise apparel to their satisfaction.”

“To overcome this shortcoming, we have introduced My Fit, whereby a customer can customise the shirt or trouser as per his specification and preference,” he added.

“The order will be placed online and the product would be delivered to the customer. However a customisation charge of Rs 300 will be charged extra,” Bhopatkar said.

Van Heusen will also introduce the ‘My Fit’ concept to its women’s wear range also in the near future. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search