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Southern African apparel firms to promote trade in US expo
Feb '15
Leading apparel manufacturers from Lesotho, South Africa, and Botswana, with support from the US government, are participating in the ‘Sourcing South Africa’ pavilion at MAGIC apparel expo to be held from February 16 to 19, 2015, at the Las Vegas Convention Center, with the support of the United States Agency for International Development’s (USAID’s) Southern Africa Trade Hub, to promote trade between US and South Africa.

The ‘Sourcing Southern Africa’ pavilion will feature seven established apparel manufacturers with expertise in woven garments including denim, khaki, work wear, and uniforms as well as knit garments featuring polo shirts, t-shirts, tracksuits, and leggings. Sourcing at MAGIC Las Vegas marks the first of two major trade shows designed to showcase the manufacturing and factory capabilities from Southern Africa, according to a press release.

Cheryl L Anderson, USAID/Southern Africa Mission director said, “We are delighted that manufacturers from throughout Southern Africa are working with USAID to participate in Sourcing at MAGIC Las Vegas. This exhibition offers our partner companies a unique opportunity to showcase both their product lines and capacity to the US market, and ultimately generate sales.”

USAID’s Southern Africa Trade Hub is a team of regional and international experts based in Johannesburg, South Africa and Gaborone, Botswana, working to actively increase export opportunities to the US and expand quality standards and entrepreneurship across the region for apparel and footwear designers and manufacturers.

USAID is an independent federal government agency advancing US foreign policy objectives by supporting long-term and equitable economic growth, agriculture and trade, global health, democracy, conflict prevention, and humanitarian assistance. (GK)

Fibre2fashion News Desk - India

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