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Cherokee extends deal with Japanese retailer Nishimatsuya
15
May '15
Cherokee Global Brands said it has extended its agreement for its Cherokee brand with Japanese speciality retailer, Nishimatsuya Chain Co., Ltd.

“The multi-year extension covers a wide range of lifestyle categories for babies and children, including clothing, footwear, accessories and home products,” a press release from Cherokee said.

Kazuo Fujisaki, GM at Nishimatsuya Chain said, “The Cherokee brand will continue to enhance our offerings and help provide us with a clear point of difference in the marketplace.”

“Cherokee Global Brands is a first-class organisation and their on-going support and collaboration is invaluable and we value this partnership with the belief that there is much growth ahead,” Fujisaki added.

Howard Siegel, Cherokee Global Brands COO stated, “We are honored to continue to partner with Nishimatsuya and build upon our success that we have generated over the last five years.”

“The Cherokee brand is licensed in over 50 countries around the world and this extension with Nishimatsuya further validates not only our brand but our 360-degree service model as well,” he noted.

Cherokee Global Brands is a global marketer and manager of a portfolio of fashion and lifestyle brands like Cherokee, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, Liz Lange and Sideout.

The Company has license agreements with premier retailers and manufacturers covering over 50 countries and 7,000 retail doors plus online business around the world.

Founded in 1956, Nishimatsuya is a premier specialty chain selling baby and children’s products in over 874 locations throughout Japan. (AR)

Fibre2fashion News Desk - India

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