Home / Knowledge / News / Apparel/Garments / Nike unveils Hypervenom II football boot
Nike unveils Hypervenom II football boot
04
Jun '15
Nike, the world’s largest athletic footwear maker, has unveiled its latest football boot – Hypervenom II.

The boot is designed for attacking players who are deceptive by nature on the pitch - capable of moves in any direction and usually making the one their opponent least expects. The boot had to be crafted to support those kinds of movements, all while delivering a strong sense of style, Nike said in a statement..

The original Hypervenom, a popular technological shoe innovation was created specifically for football players which could help them create space quickly in and around the penalty area, and get their shot off from any angle.

The Nike design team decided to go a step ahead and make Hypervenom II, a definitive boot for deadly agility. Every component of the original Hypervenom evolved into something better for Hypervenom II.

“Players loved the original Hypervenom, but that doesn’t mean we can’t do even better. We’re not afraid to make as many changes as the boot needs to be the best. The kind of players who wear Hypervenom would expect nothing less.” said Max Blau, VP of Nike Football Footwear

Another feature of this shoe is the dynamic fit collar. The Flyknit Dynamic Fit collar reveals a pop of underlying colour when flexed, adding style to the performance substance. The overall design is aggressive, bold and powerful.

Hypervenom II is the first Nike football boot to mix a Flyknit collar with an enhanced mesh upper, complete with Nike skin and all conditions control. To achieve the level of anatomical synergy, Nike Flywire was strategically mapped into Hypervenom II with additional siping added in heavy ball-contact areas for enhanced touch. The Flywire is integrated into a responsive loft mesh of varying density levels, a departure from the uniformly dimpled upper of the original Hypervenom.

In response to player feedback, the sole plate of Hypervenom II is comprised of a softer compound than the original for added comfort. The split-toe design and agility traction pattern unleash a quick response for sudden changes of direction. A stunning wrap-around graphic adorns the plate and sidewalls of the boot.

Hypervenom II will be available for women as well. National team players from the US England, France and other countries will be sporting the shoes from this month, Nike said. (SH).

Fibre2fashion News Desk – India


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search