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Nike unveils Hypervenom II football boot
04 Jun '15
2 min read
Nike, the world’s largest athletic footwear maker, has unveiled its latest football boot – Hypervenom II.
The boot is designed for attacking players who are deceptive by nature on the pitch - capable of moves in any direction and usually making the one their opponent least expects. The boot had to be crafted to support those kinds of movements, all while delivering a strong sense of style, Nike said in a statement..
The original Hypervenom, a popular technological shoe innovation was created specifically for football players which could help them create space quickly in and around the penalty area, and get their shot off from any angle.
The Nike design team decided to go a step ahead and make Hypervenom II, a definitive boot for deadly agility. Every component of the original Hypervenom evolved into something better for Hypervenom II.
“Players loved the original Hypervenom, but that doesn’t mean we can’t do even better. We’re not afraid to make as many changes as the boot needs to be the best. The kind of players who wear Hypervenom would expect nothing less.” said Max Blau, VP of Nike Football Footwear
Another feature of this shoe is the dynamic fit collar. The Flyknit Dynamic Fit collar reveals a pop of underlying colour when flexed, adding style to the performance substance. The overall design is aggressive, bold and powerful.
Hypervenom II is the first Nike football boot to mix a Flyknit collar with an enhanced mesh upper, complete with Nike skin and all conditions control. To achieve the level of anatomical synergy, Nike Flywire was strategically mapped into Hypervenom II with additional siping added in heavy ball-contact areas for enhanced touch. The Flywire is integrated into a responsive loft mesh of varying density levels, a departure from the uniformly dimpled upper of the original Hypervenom.
In response to player feedback, the sole plate of Hypervenom II is comprised of a softer compound than the original for added comfort. The split-toe design and agility traction pattern unleash a quick response for sudden changes of direction. A stunning wrap-around graphic adorns the plate and sidewalls of the boot.
Hypervenom II will be available for women as well. National team players from the US England, France and other countries will be sporting the shoes from this month, Nike said. (SH).
The boot is designed for attacking players who are deceptive by nature on the pitch - capable of moves in any direction and usually making the one their opponent least expects. The boot had to be crafted to support those kinds of movements, all while delivering a strong sense of style, Nike said in a statement..
The original Hypervenom, a popular technological shoe innovation was created specifically for football players which could help them create space quickly in and around the penalty area, and get their shot off from any angle.
The Nike design team decided to go a step ahead and make Hypervenom II, a definitive boot for deadly agility. Every component of the original Hypervenom evolved into something better for Hypervenom II.
“Players loved the original Hypervenom, but that doesn’t mean we can’t do even better. We’re not afraid to make as many changes as the boot needs to be the best. The kind of players who wear Hypervenom would expect nothing less.” said Max Blau, VP of Nike Football Footwear
Another feature of this shoe is the dynamic fit collar. The Flyknit Dynamic Fit collar reveals a pop of underlying colour when flexed, adding style to the performance substance. The overall design is aggressive, bold and powerful.
Hypervenom II is the first Nike football boot to mix a Flyknit collar with an enhanced mesh upper, complete with Nike skin and all conditions control. To achieve the level of anatomical synergy, Nike Flywire was strategically mapped into Hypervenom II with additional siping added in heavy ball-contact areas for enhanced touch. The Flywire is integrated into a responsive loft mesh of varying density levels, a departure from the uniformly dimpled upper of the original Hypervenom.
In response to player feedback, the sole plate of Hypervenom II is comprised of a softer compound than the original for added comfort. The split-toe design and agility traction pattern unleash a quick response for sudden changes of direction. A stunning wrap-around graphic adorns the plate and sidewalls of the boot.
Hypervenom II will be available for women as well. National team players from the US England, France and other countries will be sporting the shoes from this month, Nike said. (SH).
Fibre2fashion News Desk – India
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