Home / Knowledge / News / Apparel/Garments / Snapdeal acquires mobility solutions firm Letsgomo
Snapdeal acquires mobility solutions firm Letsgomo
16
Jun '15
In a move to further strengthen its leadership in the m-commerce domain, Snapdeal, one of India’s largest online marketplace has announced that it has acquired Letsgomo Labs, a mobility solutions company.

Letsgomo Labs provides end to end mobility solutions to businesses that are looking to harness the power of mobile. Founded by Manav Kamboj and Vikas Banga, the 76 member team with expertise across mobile technologies, design and strategy, consults businesses right from building mobile strategies to conceptualisation of applications and mobile sites to implementation and hosting, Snapdeal said.

Letsgomo Labs also works with leading e-commerce companies to help them strengthen their mobile capabilities.

With the acquisition, Letsgomo team, now a part of Snapdeal family will focus on further strengthening the organisation’s mobile technology capabilities. Mobile is one of the key growth drivers of e-commerce in the country and building a robust mobile commerce platform has been a key focus area for Snapdeal. With the acquisition of Freecharge in April 2015, Snapdeal has become the largest m-commerce company in the country. Already, 75 per cent of the orders on Snapdeal come via mobile based transactions. The recent acquisition of Martmobi – a mobile technology start up, was also a step towards further strengthening Snapdeal’s mobile platform.

Speaking about the acquisition, Rohit Bansal, co-founder, Snapdeal said, “Mobile is one of our key focus areas and in a span of just 2 years, the medium has proved to be one of the biggest growth drivers for the company. Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75 per cent of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”

“Snapdeal is focused on building strong mobile capabilities and we are truly excited to be a part of the Snapdeal family. We strongly believe that new age technology innovations will happen here. Mobile will continue to drive e-commerce in the country and how companies utilize this platform will be a key success determinant. We look forward to building world class mobile technology at Snapdeal and set new benchmarks for the industry in this space,” said Manav Kamboj, co-founder, Letsgomo. (SH)

Fibre2fashion News Desk – India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search