Home / Knowledge / News / Apparel/Garments / Snapdeal acquires mobility solutions firm Letsgomo
Snapdeal acquires mobility solutions firm Letsgomo
16
Jun '15
In a move to further strengthen its leadership in the m-commerce domain, Snapdeal, one of India’s largest online marketplace has announced that it has acquired Letsgomo Labs, a mobility solutions company.

Letsgomo Labs provides end to end mobility solutions to businesses that are looking to harness the power of mobile. Founded by Manav Kamboj and Vikas Banga, the 76 member team with expertise across mobile technologies, design and strategy, consults businesses right from building mobile strategies to conceptualisation of applications and mobile sites to implementation and hosting, Snapdeal said.

Letsgomo Labs also works with leading e-commerce companies to help them strengthen their mobile capabilities.

With the acquisition, Letsgomo team, now a part of Snapdeal family will focus on further strengthening the organisation’s mobile technology capabilities. Mobile is one of the key growth drivers of e-commerce in the country and building a robust mobile commerce platform has been a key focus area for Snapdeal. With the acquisition of Freecharge in April 2015, Snapdeal has become the largest m-commerce company in the country. Already, 75 per cent of the orders on Snapdeal come via mobile based transactions. The recent acquisition of Martmobi – a mobile technology start up, was also a step towards further strengthening Snapdeal’s mobile platform.

Speaking about the acquisition, Rohit Bansal, co-founder, Snapdeal said, “Mobile is one of our key focus areas and in a span of just 2 years, the medium has proved to be one of the biggest growth drivers for the company. Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75 per cent of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”

“Snapdeal is focused on building strong mobile capabilities and we are truly excited to be a part of the Snapdeal family. We strongly believe that new age technology innovations will happen here. Mobile will continue to drive e-commerce in the country and how companies utilize this platform will be a key success determinant. We look forward to building world class mobile technology at Snapdeal and set new benchmarks for the industry in this space,” said Manav Kamboj, co-founder, Letsgomo. (SH)

Fibre2fashion News Desk – India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search