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Bespoke Fashion signs license deal for Original Penguin
Jul '15
Perry Ellis International has entered into a new license agreement with Bespoke Fashion, granting rights to design and distribute Original Penguin hosiery in the US and Canada.

“Bespoke Fashion will target distribution of Original Penguin men's sportswear in department stores such as Nordstrom's, Bloomingdale's, Lord & Taylor, Dillard's and The Bay,” a Perry Ellis press release said.

This hosiery collection will feature a wide range of innovative constructions that will include fun and imaginative patterns evoking the playful nature of the brand.

“Modern in approach yet mindfully respectful of the rich brand heritage, the line will offer an original mix of attractive and compelling hosiery for the Original Penguin customer,” Perry Ellis added.

"We are pleased to expand our relationship with Bespoke Fashion who has been an excellent licensing partner for Original Penguin and Perry Ellis neckwear for the past several years,” COO Oscar Feldenkreis said.

“We look forward to working with their team and offering exciting, original product for our customers while continuing to expand our global reach," Feldenkreis too added.

"We are thrilled to work with Original Penguin to bring to market an exciting offering of hosiery that reflects the unique lifestyle of this iconic brand," Danielle Anderman, CEO of Bespoke Fashion said.

Perry Ellis International is a designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances.

It markets dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear.

The Company, through its wholly owned subsidiaries, owns a portfolio of brands like Perry Ellis, Original Penguin, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, etc.

Perry Ellis enhances its roster of brands by licensing trademarks from third parties, including, Nike and Jag for swimwear, and Callaway, PGA Tour and Jack Nicklaus for golf apparel. (AR)

Fibre2Fashion News Desk - India

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