Home / Knowledge / News / Apparel/Garments / Patagonia launches advanced Merino Air baselayer
Patagonia launches advanced Merino Air baselayer
18
Jul '15
Apparel brand Patagonia has introduced Merino Air Baselayer and what it calls the first-ever fusion of sustainably sourced wool and cutting-edge technology.

“Merino Air offers outstanding warmth, more breathability and better fit than conventional merino baselayers, while still maintaining the natural odour-fighting properties of wool,” it said in a press release.

To create Merino Air, Patagonia invested years of advanced R&D to refine three unique steps driven by Patagonia’s dual commitments to technical innovation and protecting the environment.

The company sources merino wool directly from the grasslands of Patagonia using regenerative agricultural practices that actually reverse damage to the environment.

The wool for each garment is then treated using an innovative air-jet process that creates yarn of greater loft and insulation value than conventionally spun wool.

Lastly, using a computerised knitting machine, the lofted wool and 100 per cent recycled-polyester yarns are knit directly into a seamless performance fit garment with minimal waste.

“The result is a perfect blend of technical product with best in-class performance and sustainable sourcing,” said Jenna Johnson, senior director, Technical Outdoor at Patagonia.

“Merino Air’s high-loft, efficient wool construction and excellent fit will keep you warm outdoors no matter what you are up to.” Johnson added.

“It is the most unique baselayer on the planet, made with responsibly sourced merino wool,” she observed.

Merino Air top and bottom baselayers are available for both men and women and this fall, Patagonia is also launching a completely redesigned overall baselayer collection.

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California.

Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. (AR)

Fibre2Fashion News Desk - India


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile industry, India

The event should be organised every year

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search