Home / Knowledge / News / Apparel/Garments / Patagonia launches advanced Merino Air baselayer
Patagonia launches advanced Merino Air baselayer
18
Jul '15
Apparel brand Patagonia has introduced Merino Air Baselayer and what it calls the first-ever fusion of sustainably sourced wool and cutting-edge technology.

“Merino Air offers outstanding warmth, more breathability and better fit than conventional merino baselayers, while still maintaining the natural odour-fighting properties of wool,” it said in a press release.

To create Merino Air, Patagonia invested years of advanced R&D to refine three unique steps driven by Patagonia’s dual commitments to technical innovation and protecting the environment.

The company sources merino wool directly from the grasslands of Patagonia using regenerative agricultural practices that actually reverse damage to the environment.

The wool for each garment is then treated using an innovative air-jet process that creates yarn of greater loft and insulation value than conventionally spun wool.

Lastly, using a computerised knitting machine, the lofted wool and 100 per cent recycled-polyester yarns are knit directly into a seamless performance fit garment with minimal waste.

“The result is a perfect blend of technical product with best in-class performance and sustainable sourcing,” said Jenna Johnson, senior director, Technical Outdoor at Patagonia.

“Merino Air’s high-loft, efficient wool construction and excellent fit will keep you warm outdoors no matter what you are up to.” Johnson added.

“It is the most unique baselayer on the planet, made with responsibly sourced merino wool,” she observed.

Merino Air top and bottom baselayers are available for both men and women and this fall, Patagonia is also launching a completely redesigned overall baselayer collection.

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California.

Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. (AR)

Fibre2Fashion News Desk - India


Must ReadView All

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search