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Columbia Sportswear opens fishing gear store in Miami
Jul '15
Global outdoor apparel major Columbia Sportswear Company has opened its newest Performance Fishing Gear (PFG) concept store in Miami's The Falls, the company said in a press release.

The new 5,654 square-foot Miami location will feature the latest and greatest from the popular collection, an interactive knot-tying station and digital design elements.

“Miami is the perfect landscape for Columbia's core PFG customer,” said Shawn Cox, Columbia's senior vice president of retail. “The region is both a home and a destination for serious anglers and individuals who simply enjoy the sophistication and style of the Columbia PFG product line. We look forward to celebrating our grand opening with South Florida customers who are enthusiastic about high-quality outdoor and fishing gear and who embrace the adventure of the Columbia PFG-inspired life.”

Every Columbia PFG product is thoughtfully designed with fabrics, construction and industry-leading technologies for enjoying long days on the water or under the sun. Columbia has brought this same focus on innovation to its expansive PFG footwear line featuring razor-siped outsoles and ventilated draining midsoles. In addition to apparel and footwear, the store also offers a full line of innovative accessories that distinctively reflect the Columbia PFG lifestyle, the release said.

To celebrate the grand opening, Columbia will be giving away a fishing boat to one lucky winner on September 3, 2015. A one-month entry period features the 18-foot-long boat parked outside the store for consumers to snap photos and post online for their chance to win using the hashtags #ColumbiaPFGSweepstakes and #ShopTheFalls.

This will be the third Columbia PFG store the company has opened n the US in the past year. Other locations include Alpharetta, Georgia. and Southlake, Texas. (SH)

Fibre2Fashion News Desk – India

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