Home / Knowledge / News / Apparel/Garments / Yepme partners Shahrukh Khan for his film Fan
Yepme partners Shahrukh Khan for his film Fan
03
Aug '15
Online fashion website Yepme.com has associated with actor Shahrukh Khan for his upcoming movie, Fan scheduled to release on April 15, 2016.

According to a press release from the fashion portal, it brings Shahrukh Khan fans closer to the actor with their latest brand association with his movie.

The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media.

The contest revolves around the actor looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.

“The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest,” Yepme informed.

The TVC captures the mood of SRK's most popular movies which along with clippings from the Fan movie teaser shows lakhs of fans expressing their love for Shahrukh Khan.

“It makes every Shahrukh Khan fan feel the magic created by their loved superstar over the years and prove that they are his biggest fan,” the online portal added.

Founder Vivek Gaur said, “Yepme has very actively positioned its Fresh Fashion Model campaign and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations.”

“The #iamfan contest itself is planned to involve our users into various engagements to build a two-way communication and what better way to initiate than to make them talk about their love for Shahrukh Khan,” he too added.

“Shahrukh Khan, the man unarguably with one of the greatest fan following globally, is a huge opportunity for Yepme to strengthen its vision as a global brand,” he observed.

Launched in August 2011, Yepme is an online fashion brand, which services over 1,000 cities monthly as against most offline retail fashion brands, which service only 75 cities.

Yepme now delivers close to 500,000 units to its customers every month and it targets style conscious men & women between the age group of 20-29 years.

With a fan following of over 6.5 million on Facebook, Yepme.com has created benchmarks in the online fashion industry.

It was rated as one of the five top start-ups to watch out for by Forbes, for revolutionising e-commerce industry. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search