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Yepme partners Shahrukh Khan for his film Fan
Aug '15
Online fashion website Yepme.com has associated with actor Shahrukh Khan for his upcoming movie, Fan scheduled to release on April 15, 2016.

According to a press release from the fashion portal, it brings Shahrukh Khan fans closer to the actor with their latest brand association with his movie.

The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media.

The contest revolves around the actor looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.

“The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest,” Yepme informed.

The TVC captures the mood of SRK's most popular movies which along with clippings from the Fan movie teaser shows lakhs of fans expressing their love for Shahrukh Khan.

“It makes every Shahrukh Khan fan feel the magic created by their loved superstar over the years and prove that they are his biggest fan,” the online portal added.

Founder Vivek Gaur said, “Yepme has very actively positioned its Fresh Fashion Model campaign and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations.”

“The #iamfan contest itself is planned to involve our users into various engagements to build a two-way communication and what better way to initiate than to make them talk about their love for Shahrukh Khan,” he too added.

“Shahrukh Khan, the man unarguably with one of the greatest fan following globally, is a huge opportunity for Yepme to strengthen its vision as a global brand,” he observed.

Launched in August 2011, Yepme is an online fashion brand, which services over 1,000 cities monthly as against most offline retail fashion brands, which service only 75 cities.

Yepme now delivers close to 500,000 units to its customers every month and it targets style conscious men & women between the age group of 20-29 years.

With a fan following of over 6.5 million on Facebook, Yepme.com has created benchmarks in the online fashion industry.

It was rated as one of the five top start-ups to watch out for by Forbes, for revolutionising e-commerce industry. (AR)

Fibre2Fashion News Desk – India

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