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Shoppers Stop signs exclusive partnership with Snapdeal
Aug '15
Department store chain Shoppers Stop has inked a deal to launch its own store on online marketplace Snapdeal to widen its reach.

Shoppers Stop, which also sells merchandise through its website, is keen to tap the potential of online marketplaces which are gaining favour among consumers.

According to the deal, Shoppers Stop will dictate discounting strategy and price tags. The pricing, however, will be kept close to that in Shoppers Stop stores to prevent canabalising.

The partnership, which will cover around 17 stores in northern India by Diwali, will allow consumers to buy Shoppers Stop merchandise on Snapdeal and collect it from the brick-and-mortar stores.

Snapdeal already hosts online stores for enterprises such as Tata-owned Croma. Similarly, Amazon has an exclusive partnership with Future Group as part of their omni-channel strategy to leverage multiple channels such as mobile, web or stores. (SH)

Fibre2Fashion News Desk – India

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