Home / Knowledge / News / Apparel/Garments / Levis extends NFL Collection to six additional teams
Levis extends NFL Collection to six additional teams
Aug '15
Levi Strauss announced it is bringing Levi's street style to game day by expanding its NFL Collection to include six additional teams.

According to a press release, the teams include; the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants and New York Jets.

The expanded collection builds on the success of our inaugural Levi's x 49ers Collection, launched last football season in honour of the San Francisco 49ers' first season.

“Fans were not only sporting their Levi's gear on game day, but also wearing it as part of their everyday apparel,” the apparel marketer said.

“As a result, the brand had an opportunity to expand the line to more teams to help a wider group of fans gear up for game day,” it explained.

“Being the naming rights sponsor of Levi's Stadium allowed us to spend time connecting with fans, which helped us identify a void in the wearable team merchandise market,” said James Curleigh, Levi's brand President.

“Fans want game day gear that reflects their everyday style, but also lets them proudly represent their favourite team and the Levi's NFL Collection gives them that,” he added.

All styles in the NFL Collection nod to Levi's heritage, blending iconic silhouettes with each team's logos, colors and pride, perfect for game day and beyond.

The collection includes four pieces for men and women; the NFL Varsity Trucker; NFL Trucker; NFL Western Shirt and NFL Tee. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

Digital technology to accelerate Indian business growth

Indian business will benefit much by going digital, according to a...

Textiles | On 27th Mar 2017

Raymond to buy 98,000 metres khadi fabric from KVIC

Raymond, leading Indian fashion retailer, has ordered 98,000 metres...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search