Home / Knowledge / News / Apparel/Garments / Curvenv@Magic woos retailers and brands
Curvenv@Magic woos retailers and brands
22
Aug '15
Courtesy: Curvenv@magic
Courtesy: Curvenv@magic
The much anticipated, three day show at Curvenv@Magic concluded on 19 August, where retailers and brands exhibited a mix of swimwear and intimatewear under one roof. While retailers were more than happy to find everything at one location, the participating brands also met up with an array of different retailers and opened new accounts.

According to a press release, the number of attendees nearly doubled since last season. Retailers searching for unique and quality swimwear experienced a successful show. Brands exhibiting had a different perspective on merging all the current trends. However, a combination of cutouts and fringe stood out the most. Ale by Alessandra Ambrosio, Anita, Free People, Lise Charmel, Dolcessa Swimwear, Agua Bendita were among some of the most admired in the show.

Sparking new interests especially among retailers was the introduction of swimwear lines by lingerie making brands. The amalgamation of both the categories that fulfilled the purpose of being in water, yet carried a suitable fit of lingerie, was well received. Brands like Maison de Papillon explained, “Retailers are becoming more sophisticated in that they are looking for products that are multi-faceted, multi-function and multi-use. They are looking for quality over quantity, and want high-quality pieces with lasting power.”    

The Spa and Resort Program, designed in response to various companys' desires to find new selling avenues, offered buyers and brands the platform to meet and discuss the Resort and Spa industry. This programme provides a tremendous amount of value, as it is an opportunity where brands can grow sales and a customer base, by enhancing the client experience in Spa Retail locations. On behalf of 40 brands selected for the program, 100 new business accounts were created, and 225 appointments on the show site were organised. Most Spa Resort locations were looking for brands synonymous with a premium, authentic and high end image that reflects their own. The Mandarin Hotel Las Vegas Spa, Four Seasons Punta Mita, and Ritz Carlton Dove Mountain were some of the representing resorts.

Else Lingerie and Eberjey offered mixed media pieces, the former with a mélange of silk and lace and the latter with swimsuit Lycra and hand knit crochet. Maison de Papillon launched cotton blends and silk cashmeres to their upcoming line, and Cosabella debuted an anticipated new collection with the French brand Paul + Joe.  Brands such as Else Lingerie, Cosabella and Hipster G pointed that soft bras and bralettes were becoming increasingly popular as many ready-to-wear tank tops allow the wearer to showcase their lingerie.  High-waisted bottoms are still in demand, as are hot pants and bikini styles. The four separate events included established as well as younger, more contemporary brands like Blush, Maaji Swimwear, Triumph, Leonisa, Miraclesuit, Sub, Dear Bowie, Malai Swimwear, Chantelle, Skarlett Blue, Aubade, Bikini Lab, Hanky Panky, Else Lingerie, and Lise Charmel among many others.  


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X