Home / Knowledge / News / Apparel/Garments / NAP to create Backwoods lifestyle clothing collection
NAP to create Backwoods lifestyle clothing collection
08
Feb '08
Nitches announced it has acquired outdoor lifestyle retailer Backwoods Equipment Company, whose operations consist of Backwoods stores and travel service Backwoods Adventures.

This is Nitches' first venture into retailing and signals a move by the company to extend its niche focus into the specialty retailing sector.

The infrastructure and resources of Nitches will be leveraged to grow the Backwoods brand, which inspires people to seek adventure and live their lives boldly.

Backwoods has a long history of providing customers in the Midwest with a strong assortment of top quality, technical gear alongside a broad collection of outdoor lifestyle clothing and footwear.

The first store opened in Wichita, Kansas in 1973 and the chain now comprises eight retail locations in Kansas, Nebraska, Oklahoma and Texas.

As a part of the ongoing strategic plan, Backwoods recently relocated its corporate headquarters to Austin, Texas from Wichita, Kansas.

Steve Wyandt, Chairman of Nitches, observed, "We are fortunate to find a retailer in this emerging category of outdoor lifestyle with a history of strength through product mix and management expertise.

We identified in Backwoods' CEO Jennifer Mull an entrepreneurial spirit that is consistent with our philosophy at Nitches. Jennifer is the driving force of this alliance and we will rely on her continued leadership."

Over the past five years, Ms. Mull has energizedBackwoods by redefining the merchandising mix and operations of the stores, nearly doubling the sales volume in that same period.

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search