Home / Knowledge / News / Apparel/Garments / NAP to create Backwoods lifestyle clothing collection
NAP to create Backwoods lifestyle clothing collection
08
Feb '08
Nitches announced it has acquired outdoor lifestyle retailer Backwoods Equipment Company, whose operations consist of Backwoods stores and travel service Backwoods Adventures.

This is Nitches' first venture into retailing and signals a move by the company to extend its niche focus into the specialty retailing sector.

The infrastructure and resources of Nitches will be leveraged to grow the Backwoods brand, which inspires people to seek adventure and live their lives boldly.

Backwoods has a long history of providing customers in the Midwest with a strong assortment of top quality, technical gear alongside a broad collection of outdoor lifestyle clothing and footwear.

The first store opened in Wichita, Kansas in 1973 and the chain now comprises eight retail locations in Kansas, Nebraska, Oklahoma and Texas.

As a part of the ongoing strategic plan, Backwoods recently relocated its corporate headquarters to Austin, Texas from Wichita, Kansas.

Steve Wyandt, Chairman of Nitches, observed, "We are fortunate to find a retailer in this emerging category of outdoor lifestyle with a history of strength through product mix and management expertise.

We identified in Backwoods' CEO Jennifer Mull an entrepreneurial spirit that is consistent with our philosophy at Nitches. Jennifer is the driving force of this alliance and we will rely on her continued leadership."

Over the past five years, Ms. Mull has energizedBackwoods by redefining the merchandising mix and operations of the stores, nearly doubling the sales volume in that same period.

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search