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24th IAF World Apparel Convention
Mar '08
Changing Consumer Needs and the Future of Fashion Business is the central theme that will steer all seminars during the 24th IAF World Apparel Convention, which will be held this year in the Crowne Plaza Hotel, Maastricht, The Netherlands.

Rapid international apparel trade liberalization has led to a complete decoupling of apparel manufacturing and marketing. Manufacturing companies in developed countries have been transformed to marketers and retailers.

Large retailers have created hugely successful apparel brands with limited or no manufacturing operations. Manufacturers in Asia are increasingly looking at their national, more profitable, markets.

The linear relationship between design, quality and price has been completely lost as consumers today are faced with a vast array of choice when it comes to buying clothes.

The internet, blogs and the phenomenon of urban “tribes” are already causing fundamental changes in how consumers perceive fashion. Also, these consumers are increasingly aware of and sensitive to ethical manufacturing and environmental issues.

Apparel businesses now have some time to reflect on these developments as, after two years of turbulence, apparel manufacturing and international trade has reached calmer waters. The 24th IAF World Apparel Convention will provide insights and ideas on these issues faced by all companies whose core business is fashion or fashion-related.

Four plenary sessions regarding important topics related to the main theme will take place during the convention. Questions which will be raised include: How will the new generation of consumers shape fashion? How will technology shape the future? What will be the future geography of apparel manufacturing and consumption? How will fashion education shape the future of the industry?

Sponsorship commitments have been made - at this stage - from the Province of Limburg, Messe Frankfurt, Lectra, Lawson, Pret-a-Porter and Pebblestone. Negotiations are still taking place with a number of other organizations, these will be mentioned once final agreements are made.

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International Apparel Federation

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