Bosideng won this award by outcompeting over 160 PRC-based fashion brands, further solidifying its dominant position in the industry and enhancing its overall brand awareness.
According to Bosideng's Chairman and CEO, Mr. Gao Dekang, "CICA is an important platform for us to present our brand strengths and dynamism each year not only in the PRC but also for the entire world.
Last year, Bosideng launched a successful branding strategy that blended functional down apparel with unique fashion elements.
Looking to the future, Bosideng will continue to take advantage of China's high-growth apparel market. We'll not only continue to leverage our strong design capabilities to further develop high value-added down apparel fashions, but we'll also launch year-round items as well.
This strategy will help attract more fashion-oriented young consumers with high purchasing power. We will also continue to enhance and integrate our vast sales network to support the launch of these new product lines."
Bosideng International Holdings Limited
20240830145952.gif)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
