Home / Knowledge / News / Apparel/Garments / Dr.Martens brand licensed to Hartmarx Corporation
Dr.Martens brand licensed to Hartmarx Corporation
17
Apr '08
Hartmarx Corporation announced that it has reached agreement with Airwair International Limited and R Griggs Group Limited, the holders of the worldwide license for Dr. Martens, to manufacture, market and sell a wide range of men's and women's casual apparel under the Dr. Martens brand.

The Dr. Martens sportswear will be manufactured, marketed and sold by HMX Sportswear Inc, a New York based subsidiary of Hartmarx.

Eric Prengel, Group President of HMX Sportswear, stated, "We are extremely excited to be working with the group at Airwair International on the launch of the Dr. Martens collection.

Our experience with Monarchy, the company we acquired last year, has shown us the tremendous value of a global lifestyle brand that has a unique cultural heritage in contemporary fashion arena.

We believe that the Dr. Martens collection will be very relevant to younger consumer who is looking for both fashion forward style and quality, and is increasingly shopping at specialty chains. We plan to partner with major retailers who understand what a huge opportunity there is in this area."

The Dr. Martens apparel collection will be designed in New York. The launch collection will feature menswear for Fall, 2009 with women's to follow in 2010.

The collection will reflect cutting edge fashion trends for both men and women ranging from sportswear staples such as denim jeans and cotton shirts to sweatshirts and outerwear.

David Suddens, Chief Executive Officer of Airwair, commented, "We are very excited and pleased that we are able to partner with Hartmarx, a company whose longstanding values of quality and product integrity we share."

Hartmarx Corporation

Must ReadView All

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Textiles | On 18th Jan 2017

Schoeller unveils water-repelling fabric ‘bling’

Schoeller textiles, Swiss textile company, has released its new...

Textiles | On 18th Jan 2017

China lays out plan to boost foreign investment

The Government of China has outlined measures to boost foreign...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search