Home / Knowledge / News / Apparel/Garments / IIFA Bling for BIBA line
IIFA Bling for BIBA line
17
Apr '08
IIFA Bling marks the entry of an awards ceremony to merchandising. It's not a movie or a TV serial, mind you, but an award ceremony with such strong brand equity that it deserves its own space on retail shelves and as a part of our wardrobe as well.

“IIFA Bling is an offset of the brand that will merchandise high end premium clothing at BIBA. IIFA Bling is platforms which will help consumers experience the stardom. It is the closest a consumer can get to IIFA,” says Sabas Joseph, Director Wiz craft, international Entertainment Pvt. Ltd., India's first and premier event management and entertainment agency which is the ideator behind the IIFA awards.

The partner to this massive merchandising exercise is none other than BIBA, India's foremost fashion retail brand in women's wear.

Says Sanjay Bindra, “it's an honor to be associated the IIFA awards. Bollywood has always inspired us to come up with new styles in tune with fast-changing fashion preferences and over the years, BIBA has emerged as the most iconic brand that inspires and fascinates women across regions, cultures and lifestyles”

Leading designers such as Vikram Phadnis, Subarna Roy, Renu Chopra, etc will design lines for the collection. IIFA Bling for BIBA line is inspired by bollywood glitz and glam, an eternal elegance that finds itself in the silky, sultry pastels and the dark shades of the base color range. Seductive frivolity and masculine allures are blended into a sensual cocktail. The decoration of art déco enriches in the details.


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search