"It also takes the pressure off figuring out what's fashionable, what fits, what's comfortable... and in the end if they don't like an item they can return it," added Gosnell.
OutfitEZ is poised to capitalize on the growth in online apparel sales, which rose from $18.2 billion in 2006 to $22 billion in 2007.
Continued market expansion is expected, since these figures represent less than 10 percent of apparel sales and consumers are showing less resistance to purchasing clothing online.