Home / Knowledge / News / Apparel/Garments / Alabama women now have access to Intellifit Measurement System
Alabama women now have access to Intellifit Measurement System
22
May '08
Now through July 21, 2008, the Lane Bryant Outlet store at the WaterMark Place Outlet Center in Bessemer, AL, is hosting the Intellifit Body Measurement System, a "Virtual Fitting Room" used to garner precise body measurements in just ten seconds.

Lane Bryant and Petite Sophisticates (both divisions of Charming Shoppes Inc) are using the Intellifit system to collect data for one of the first national studies geared to identify the true measurements of plus size and
petite women.

This is the first time Intellifit, (the only scanner in the world in which customers are measured fully clothed), has been used in Alabama.

Lane Bryant and Petite Sophisticates invite women from across Alabama to step into Intellifit to obtain accurate measurements and to be part of the
study.

Any adult male or female can enter the high tech, see-through, 8 foot high, 7 foot wide, Intellifit booth and be measured by the machine in 10 seconds.

Customers who use the machine will receive a print out with five key measurements: bust or chest, waist, height, seat and crotch elevation (in seam).

Measurements are accurate to 1cm. Women whose measurements fall within the size parameters for Lane Bryant and Petite Sophisticates (14W-28W and 0-14 petite, respectively) will be counted in the study.

Lane Bryant Outlet is giving each woman who is measured by the machine a $5 gift certificate as a gesture of appreciation for their participation. The vertical "wand" in the Intellifit System rotates around the fully clothed customer in about ten seconds.

Must ReadView All

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Courtesy: London Fashion Week

Fashion | On 22nd Feb 2017

India bags best country award at London Fashion Week

The International Fashion Showcase (IFS) Country Award was given to...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search