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Sears to launch exclusive apparel line by LL COOL J
28 May '08
3 min read
This synergy will bring meaning to many facets of our marketing campaigns going forward as LL Cool
J becomes the face of a new, strengthened product portfolio at Sears.
The line will initially be carried in 450 stores with plans for increased distribution by holiday. Clothing will first be offered in juniors', kids', and young men's, with future plans for expansion to include accessories.
This rollout signals our belief in the offering as well as our recognition of a need customers have to create an entire, authentic look. Apparel will hit stores across the country during the second week of September.
LL Cool J issued the following comment:
"I see the LL Cool J brand bringing families closer together. It was a priority for me to launch with a partner who connects with all of America and Sears does it best.
One of the happiest times I can remember was my grandfather taking me to Sears every weekend when I was a child. I am pleased to bring an authentic brand to Sears customers across the county who represent those people and family members who influenced the person I am."
J becomes the face of a new, strengthened product portfolio at Sears.
The line will initially be carried in 450 stores with plans for increased distribution by holiday. Clothing will first be offered in juniors', kids', and young men's, with future plans for expansion to include accessories.
This rollout signals our belief in the offering as well as our recognition of a need customers have to create an entire, authentic look. Apparel will hit stores across the country during the second week of September.
LL Cool J issued the following comment:
"I see the LL Cool J brand bringing families closer together. It was a priority for me to launch with a partner who connects with all of America and Sears does it best.
One of the happiest times I can remember was my grandfather taking me to Sears every weekend when I was a child. I am pleased to bring an authentic brand to Sears customers across the county who represent those people and family members who influenced the person I am."
Sears, Roebuck and Co
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