Home / Knowledge / News / Apparel/Garments / Environmentally conscious Japanese embrace Aussie Merino wool
Environmentally conscious Japanese embrace Aussie Merino wool
Jun '08
An innovative collection of men's clothing made from quality Australian Merino wool is set to tap into the burgeoning Japanese demand for green products.

Australian Merino wool is a wholly natural fibre and a renewable resource that answers the call of many modern consumers for safer, greener and more sustainable apparel.

Australian Wool Innovation (AWI) and Woolmark have been working with a number of companies to produce fabrics made from Australian Merino that require less environmentally damaging dry cleaning.

Craig Welsh, AWI's CEO explained, “Australian Merino is a sustainable resource, based as it is on the simple conversion of sunlight, water, soil nutrients and green grass into a soft natural fibre.

”Australian Merino is the perfect fibre for partners such as Onward Kashiyama to reinforce its brand's eco credentials and provide customers with a natural choice for their apparel textiles.

“AWI and The Woolmark Company are clearly focused on working with industry partners to deliver innovative products which meet the needs of the consumers of today, and tomorrow.

“I applaud the initiative of the partners in the 'Australian Merino Field' collection and encourage the efforts of textile manufacturers and retailers to develop products which take advantage of wool's inherent characteristics, and further expand wool's market share.”

The collection, which has been created by the Japanese apparel group Onward Kashiyama in conjunction with AWI and Acron of Lion Corporation, is a Fall/Winter 08 range of men's and sports clothes with sustainable credentials.

It will feature suits, jackets and knitwear made from high-quality Australian Merino. Onward Kashiyama is a forward thinking apparel company specialising in the design, manufacture and sale of textile goods.

The knitwear collection features the innovative Water Treatment (WT) Knitwear created by Acron of Lion Corporation, a treatment that enables buyers to wash the garments safely at home without damaging the look and feel, while easily removing water soluble dirt and perspiration.

As part of its commitment to the environment, Onward will also donate a percentage of proceeds from the sale of Australian Merino Field collection sold under the brands Gotairiku and J. Press, to Australian Landcare Management (ALMS), an environmental protection group devoted to managing Australian land and soil, and to protecting the environment.

Customers buying products featuring WT will also receive a complimentary sample bottle of Acron and the Acron hand-washing handbook to encourage people toward environmentally friendly hand-washing over dry cleaning.

Acron is a detergent for fashion clothing made by Lion Corporation that features a high level of biodegradability. After it is released into the environment, it breaks down into water and carbon dioxide. The ASP ingredient works to retain the style of the garments. It minimizes the formation of creases and twisting, and reduces shrinking, fading of colours and static electricity.

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search