Home / Knowledge / News / Apparel/Garments / Cycle to work in the latest biking apparels from Gramicci
Cycle to work in the latest biking apparels from Gramicci
17
Jul '08
With gas climbing past $4.00 per gallon and Americans worrying about the impact of their automotive emissions on the world, there is a trend gaining speed biking.

Borrowing from Europeans, studies suggest that more Americans will be leaving their cars in the garage and biking more not only for pleasure, but even to work.

Concurrent with this movement, though, these consumers are seeking biking apparel that is appropriate to wear in other venues whether the office or a restaurant so as to avoid changing once they reach their destination.

Gramicci, always ahead of the trend, recognized this emerging market. "As more people are biking, they need clothes built for sport, but also for life.

This is a niche Gramicci already fills, but extending into biking apparel that can be worn to an office not the typical spandex and fluorescent stripes is a big opportunity," said Marty Weening, president of the apparel manufacturer.

"Our own employees are perhaps the best ambassadors for this movement, as many now use bikes as their primary transportation for work and play."

To help meet this demand, the Agoura Hills-based company has unveiled a new Urban Biking line consisting of 11 styles for women and 13 for men, including pants, capris, shorts, skirts, jackets and performance tees in a variety of proprietary fabrics with Gramicci's signature "Never the Norm" washes and finishes.

Gramicci's design lab developed specific fabrics to function for the Built For Sport Line. Pants, shorts and jackets are made of Gramicci's 'Epic QD,' an innovative quick-drying nylon with a cotton-like feel and a signature surface texture.

The fabric is breathable, dries quickly and has a finish of SPF-30 for sun protection. For women's, Gramicci developed 'Epic Expanse QD' adding spandex to the weave for greater comfort, fit and flexibility.

There's also a signature fabric called 'Kahuna Kamo,' which has a three-dimensional appearance in a camouflage pattern with Gramicci's "wash" and "worn" look.

This, too, is breathable, with a finish of SPF-30 and quick drying attributes. The Rider Jeans are made of Velocity Denim, a lightweight, breathable fabric with expanse weave for added freedom of movement.

Fabric is key, but so is fit. Garment features include Gramicci's 'Freedom of Movement Gusset,' allowing for ease of pedaling, as well as the 'Peg-A-Leg' adjustable hem feature.

There is also a 'Rider Comfort Fit Waistband' designed to keep the back of the pants up while riding. Mesh panels on the jackets allow for air-stream ventilation and zip-open breathable vents on sides further enhance air flow.

Additionally, Gramicci's 'Rider Curved Hem' provides riders with plenty of coverage in back, while ample zip-stasher pockets allow cyclists to easily secure valuables.

The line's reversible tees come in a variety of screen-printed versions with sayings such as "Drive Less and Bike More" and "Tread Lightly."

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search