Home / Knowledge / News / Apparel/Garments / Columbia is the official outfitter of two Discovery programs
Columbia is the official outfitter of two Discovery programs
07
Aug '08
Columbia Sportswear Company a global leader in the active outdoor apparel and footwear industries, and Discovery Channel, premier provider of real-world entertainment, announced a media partnership agreement for 2008 that includes Columbia Sportswear sponsorship of two U.S. programs, a media buy on the network, and a co-branded online advertising component.

As part of the sponsorship program, Columbia Sportswear will be the official outfitter of two Discovery Channel programs - the wildly popular "Survivorman," hosted by Les Stroud, and a new series debuting August 18, starring Josh Bernstein.

"Into The Unknown with Josh Bernstein" will focus on subjects ranging from anthropology, archaeology and adventure to environmental issues.

With 1.5 billion cumulative subscribers throughout 170 countries, the Discovery Channel ranks in the top five U.S. ad-supported cable networks among P18-49 and M18-49.

"Discovery Channel programming complements our positioning as an outdoor brand and provides on-air exposure that highlights the benefits of our products," said Tim Boyle, president and chief executive officer of Columbia Sportswear Company.

"What's more, the Discovery Channel delivers a high index of active, outdoor-minded adults, a perfect match for the Columbia brand."

"We are pleased to partner with Columbia Sportswear and create a collaboration with a brand whose strong commitment to quality and value mirrors ours," said Joe Abruzzese, president of advertising sales, Discovery Communications.

"Discovery's worldwide reach, coupled with Columbia's worldwide appeal, is a perfect match to further encourage an appreciation for our planet and its many wonders."

"My new series takes me to some of the most remote, inhospitable places on the planet," said Bernstein. "I'm grateful that Columbia is providing high- performance clothing that is up to the challenges that I face on my expeditions."

"Whether it be arctic, extreme heat or tropical conditions, being outfitted by a company that understands the elements is key when battling nature's toughest settings," said Stroud. "Columbia apparel's versatility will serve me well in my various quests for survival."

Columbia Sportswear Company


Must ReadView All

Textiles | On 22nd Aug 2017

Cotton yarn futures trading begins in China’s Zhengzhou

Cotton yarn futures trading recently began on the Zhengzhou Commodity ...

Textiles | On 21st Aug 2017

GST payment & filing for July extended till Aug 25

The GST Implementation Committee, consisting of state and Central...

Textiles | On 21st Aug 2017

India’s cotton production may grow by 3.76% in 2016-17

India’s cotton production is likely to rise by 3.76 per cent to 345...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search