Home / Knowledge / News / Apparel/Garments / BoldXL, CMRG Social Networking website goes online
BoldXL, CMRG Social Networking website goes online
18
Aug '08
Casual Male Retail Group Inc, retail brand operator of Casual Male XL, Rochester Clothing, B&T Factory Direct, LivingXL and ShoesXL, is leading the charge into a new age of social networking with the launch of BoldXL providing the younger big and tall niche with an online community.

The site will allow its users to connect with others across the country 24 hours a day, 7 days a week, 365-days a year.

"With millions of people spending significant amounts of their time online everyday, it makes perfect sense for us to provide the big and tall niche with an open forum to share stories and interact with their peers in a way that was previously unavailable to them," stated David Levin, President and CEO of Casual Male Retail Group.

"Currently, a growing number of our customers fall into the 18 - 24 age bracket and with the launch of BoldXL, we will have another medium to reach this younger demographic, further expanding our customer base."

Casual Male worked with Wisconsin based agency, Planet Propaganda, on the design and content of the website creating a young, cool, BOLD look. BoldXL will enable its users to share stories and experiences about being a big and tall guy, divulge fashion tips and discuss favorite looks.

Moreover, visitors will also be able to purchase apparel and footwear from a selection of well-known designer brands and Casual Male XL private labels relating to this demographic directly through ShopBoldXL providing another channel to grow Casual Male's strong e-commerce business.

"We put a lot of time and research into this initiative to guarantee there is an appetite for this online community amongst a younger demographic and received an overwhelming response from our existing customers," added Levin.

"We are very excited about BoldXL and look forward to seeing the online community grow, connecting the big and tall niche and beyond."

Casual Male surveyed their existing 18 - 24 year old customers to gauge their feedback and get a sense of their attitudes towards social networking. The survey revealed eighty four percent of the respondents already participate in one or more social networking websites.

Moreover, over half of those polled would participate in an online social network with individuals in the same age bracket and those that fall into in the big and tall category.

These individuals are interested in BOLD content linked to their interests, as well as a network, which offers relevant fashion tips and products.

Casual Male Retail Group Inc

Must ReadView All

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Courtesy: Gucci/Pantone

Textiles | On 9th Dec 2016

Pantone announces greenery as colour of the year 2017

Pantone, an X-Rite company and the global authority on colour and...

Textiles | On 9th Dec 2016

Heimtextil to host 230 exhibitors from 28 countries

Close to 230 exhibitors from over 28 countries are expected to...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search