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Two locations to feature Design Concept of SoHo Store
Sep '08
Macy's Inc announced plans to open three new Bloomingdale's stores - including two that will feature the store design concept launched at the Bloomingdale's SoHo store in lower Manhattan.

The new SoHo-type concept stores will be smaller than the traditional Bloomingdale's store and will feature tightly edited assortments of contemporary men's and women's merchandise tailored to the local market. This is the first expansion of the SoHo concept beyond New York City.

The first store being built with the SoHo design will open in 2010 at Santa Monica Place in Santa Monica, CA. The 105,000-square-foot, two-level store will open as part of the major repositioning of Santa Monica Place, which is being developed into a high-end, fashion-destination, open-air lifestyle center. Bloomingdale's new store will replace the Macy's store currently at that location within the center. This will be Bloomingdale's eighth store in Southern California.

In August 2011, an 82,000-square-foot, three-level store is expected to open in Georgetown Park in the Georgetown area of Washington, D.C. Georgetown Park will be totally redesigned as a high-end, urban fashion destination for metro Washington, D.C.

The Georgetown store also will be modeled after Bloomingdale's SoHo store. When opened, the new location will be the fourth Bloomingdale's store in the Washington, D.C., market and only the second store designed in the SoHo concept operating outside of Manhattan.

In fall 2011, a 150,000-square-foot, three-level store is expected to open at Westfield Valley Fair in San Jose/Santa Clara, CA, which is being expanded. The store will be the third Bloomingdale's in Northern California and will feature distinctive, upscale apparel and home merchandise with a focus on contemporary designer, bridge and luxury brands.

"We are pleased to be expanding our presence in three very important markets," said Michael Gould, Bloomingdale's chairman and chief executive officer, "and we are very excited about bringing the SoHo-store concept to new locations. We believe that Bloomingdale's distinctive assortments and personalized service will be welcomed in these new venues that are so ideally matched to the Bloomingdale's customer."

The three stores announced today are in addition to the previously announced new Bloomingdale's store opening in Phoenix - also in 2010.

The current Macy's store at Santa Monica Place is expected to close in February 2009 so remodeling can begin at the center. All Macy's associates in good standing at the current Santa Monica Place store will be offered employment at other nearby Macy's stores.

Macerich is the developer of Santa Monica Place; Westfield is the developer of Westfield Valley Fair; and Georgetown Park is a development by Western Development.

Macy's Inc

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