Home / Knowledge / News / Apparel/Garments / Altana to create Moschino branded children's clothing range
Altana to create Moschino branded children's clothing range
Oct '08
Moschino SpA, company of the Aeffe Group, and Altana SpA, leading company in the children's clothing sector, announce the signing of an agreement for the creation, development and world distribution, for five years renewable, of the Moschino boys' and girls' collections.

The collections, whose creative aspect remains at Moschino, will be aimed at three age groups: Moschino Teen for ages 6 through 14; Moschino Kid for 12-18 months to 6 years; and Moschino Baby from 1-3 months to 2 years.

Marina Salamon and Barbara Donadon, President and Managing Director of Altana SpA, respectively, express their great satisfaction and enthusiasm for the signing of this agreement, for having always appreciated Moschino's creativity and for the potential that the Moschino brand will be able to unleash thanks to Altana's highly specialized organisation in production and distribution.

Massimo Ferretti, President of the Aeffe Group, in commenting on the agreement states: “I am convinced that by combining Altana's great experience and professionalism in the children's sector with the creativity of Moschino, we will achieve excellent results.”

The new Moschino Teen, Moschino Kid and Moschino Baby collections for Fall/Winter 2009-10 will be presented at Pitti Bimbo in Florence in January 2009 and will be sold in stores beginning in July of the same year.

Moschino (AEFFE Group) occupies an important position on the international fashion stage, thanks to its own history, consistency and continuity. The Moschino, Moschino Cheap and Chic and Love Moschino collections are the expression of a creative reality lead by a spirit of irony and elegance, through the reinterpretation of classics. Rossella Jardini has been Moschino's Creative Director since 1994.

Founded by Marina Salamon in 1982, Altana is today one of the leading Italian companies of luxury childrenswear specialised in licensed brands management. At present, Altana boasts many of the best known designer griffes. Brand names produced and distributed under license are Jeckerson, Liu Jo, Moncler, Pinko, the joint venture Dimensione Danza, and its own brand, Amore.

Aeffe Group

Must ReadView All

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search