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JCPenney enhances Stafford & Worthington Career brands
31
Oct '08
J. C. Penney Company Inc announced that it has significantly enhanced its highly successful Stafford and Worthington brands, reinforcing their position among the country's top career wear brands with their signature style and quality at a smart price.

With new styles, categories, fits and performance features, the Stafford and Worthington brands enable customers to better define their personal styles with versatile career wear that meets the demands of their diverse workplaces and multi-faceted lifestyles -- all at a great value.

The new Stafford for men and Worthington for women brands are now available in-store, online at jcp.com and via catalog.

"Our research shows that customers also want versatility in their wardrobes -- as well as basic career pieces -- that allow them to transition easily from the office to after-work. Stafford and Worthington have long been their first choice for career wear, and with our new enhancements we are launching, we are thrilled to be able to address all of our career customers' apparel needs," said Ken Hicks, president and chief merchandising officer for JCPenney.

"With new merchandise categories and fits, the updated Stafford and Worthington brands are professional, while offering customers' the ability to show their personal style -- all at JCPenney's great quality and value. With these enhanced offerings, we look forward to meeting the needs of our highly loyal Stafford and Worthington customers while introducing new customers to these exceptional brands."

Stafford and Worthington, both JCPenney private brands, have been providing career wear to men and women for three decades.

With strong customer acceptance and loyalty, these brands have meaningful brand recognition well beyond JCPenney stores, Internet and catalog.

In addition to apparel, each brand offers a full range of categories including accessories and footwear.

Stafford:
Established in 1981, Stafford is known for its industry-leading innovation and performance and is widely recognized for its best-in-class quality and value in men's tailored clothing and accessories. Stafford offers customers an array of expanded fits, along with wardrobe options and solutions to meet the demands of today's diverse workplace.

Additions to the Stafford brand include the introduction of a dress business casual sportswear line with items such as Oxford shirts, sweater vests, blazers, pants and more. To better assist customers in finding the items they need, Stafford is now available through three distinct sub-brands:

-- Stafford Essentials -- Provides classic styling, dependable quality and value-oriented wardrobe staples that have been the foundation of the Stafford brand for decades.

-- Stafford Performance -- Features items made with natural fabrics, blended with technically advanced synthetics (ex. stain and wrinkle resistant) to create the perfect combination of style and performance.

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