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'We will emerge stronger from this phase'- VP, Cotton County Retail
Nov '08
The adverse conditions created due to the economic crisis leading to global recessionary trends have got countries, manufacturing and export companies gasping for breath. Ambitious export targets which looked achievable just a few months ago seem like a blimp on the screen now.

This predicament is being faced by the vibrant branded apparel industry in India too. Companies have either invested huge amounts of capital in setting up or increasing their presence across the country. Fibre2fashion has decided to take the initiative to understand and bring to its global readers the actual impact of this turmoil in the garment retail sector.

We spoke to Mr. Sachin Sahni, Vice President, Cotton County Retail Ltd. to give his opinion on the ordeal the industry is facing in the current situation. Cotton County is the flagship brand of Nahar Retail Limited which is again a subsidiary of Nahar Industrial Enterprises which was set up as far back as in 1949.

Cotton County products are manufactured in state-of-the art facilities with complete capabilities in hi-tech knitting, dyeing, mercerizing, finishing, compacting and embroidery with total quality control. The brand is a proud owner of over 400 outlets in nearly 300 cities across India and had a turnover of Rs 1,000 million in the last financial year and has targeted Rs 2,500 million in sales by 2009.

We started off by asking Mr. Sahni his views on the global recession which has hit the sector domestically as well as internationally to which he very categorically replied by saying, “Only the best and the most efficient players are going to survive this phase. This is good for the overall industry as only serious players will survive.”

To another question on his company's strategy to cope with the situation he said, “To improve efficiency at every level is our mantra. We are taking this phase as a challenge and are working very aggressively on all fronts to cut down on inefficiencies. We are confident that we will emerge stronger out of this phase.”

We asked him to gaze in to a crystal sphere and foresee the future of the industry to which Mr. Sahni optimistically replied by saying, “the long term outlook is bright but next 2 years are tough and only the best players will be able to survive this phase. This is good for the industry as well as the customers as only the best players will survive to offer the best services and the best products to the customers.”

Fibre2fashion News Desk - India

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