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EDUN LIVE designs 3 T-shirts to support 20th World Aids Day
01
Dec '08
Zazzle announced with strategic partner EDUN LIVE, the sister ethical tee-shirt brand of EDUN founded by Ali Hewson and Bono, three NEW exclusive tee shirt designs in support of the 20th anniversary of World Aids Day on December 1, 2008. 20% of proceeds from the sale of the three tee shirt designs will benefit the ALAFA, an industry-wide program providing education and prevention, as well as counseling and management of AIDS through health management and treatment for HIV-positive workers in Lesotho.

Designed by the EDUN LIVE creative team, the three exclusive and limited edition designs are available only at the edun LIVE store at Zazzle on 100% Ecocert-certified organic Super Natural EDUN LIVE blank tees for men, women, and kids starting today through December 15, 2008. Each design is distinctly different and unique, with one featuring a blood ribbon image, another featuring a blood cell virus image and another with an image encouraging people to Take a Stand in support for World Aids Day. Zazzle and EDUN LIVE will donate 20% of proceeds from the sale of the limited edition shirts to the ALAFA program.

Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products, most of which are produced within 24 hours.

In March 2007, EDUN, the socially conscious fashion brand created by Ali Hewson and Bono, launched the EDUN LIVE brand of blank t-shirts. The aim of EDUN LIVE is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts to the merchandising and promotional products industries.

EDUN LIVE is 100% MADE IN AFRICA, meaning from the cotton sourced, through the spinning, knitting and sewing, all the way to the final logo print inside every shirt, the full value chain stays 100% in Sub-Saharan Africa.

ALAFA stands for the Apparel Lesotho Alliance to Fight AIDS. It was launched in Maseru in May 2006. It is an industry-wide programme providing education and prevention, voluntary testing and counselling and management of AIDS through the roll-out of health management and treatment for HIV-positive workers.

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