Home / Knowledge / News / Apparel/Garments / Women's brand Madame plans to double store count by 2010
Women's brand Madame plans to double store count by 2010
05
Dec '08
Responding to the increasing demand in the Capital, Madame the leading brand of women's western wear has opened its 13th retail outlet in Saket. After this addition the present tally has reached a number of 51 in India. The 550 sq. ft franchisee outlet stocks the entire Madame merchandise.

The opening is a part of Madame's retail strategy, which includes plans to open exclusive stores & shop-in-shops in all major fashion markets across the country. The brand already has a strong Zonal Representation Network of over 600 Multi Brand Outlets and is also marketed through the big-format stores including Lifestyle and Central.

Madame strongly positions itself as "The Women brand" and whets the appetite for fashion of women from all walks of life. It has been able to carve a niche for itself in the ready-to-wear market with its innovative styling that couples international fashion trends with day-to-day functionality.

Primarily known for its wide range of casual wears, the introduction of a limited edition of formal and party wear in its Winter/Fall collection 2008 is another addition to the youthful offering to accentuate the "Work hard and party harder" spirit.

Talking about the expansion plans, Mr. Bipin Jain, Director, Madame says, "Exclusive retail presence ensures increased brand equity and opportunity to gauge customer response directly. Moreover, we want to provide an unvarying international experience of shopping to our customers across all outlets.

Plans are afoot to increase the number of retail outlets for Madame, from 51 to 100 by 2010. We see huge potential in the Capital and have plans to expand further in the city."

Madame Outlets' interiors are designed in a way to provide a relaxed and soothing ambience to the customer to discover a new world of Fashion in their own time.

About Madame:
With more than 15 years in the Indian Market, MADAME has been the first and only home brand to provide girl and woman apparels so exclusively. One thing that has been synonymous with the brand since it's inception in 1993 is "contemporary styling'.

With a team of competent designers, an in house design team and great focus on quality; MADAME produces over 1,200 unique designs every year to quench the style and fashion requirement of the trendy woman. The brand has been achieving 100% growth in consecutive years and was nominated in the top five Woman's Western Wear Brands in the country by CMAI.



Madame

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search