Mariella Burani signs license agreement with La Perla
Mariella Burani Fashion Group has today signed an important license agreement with La Perla, a leading men's and women's lingerie, corsetry and swimwear company headquartered in Bologna, Italy.
Under the license agreement, La Perla women's Prêt-à-Porter collections will be produced and distributed world-wide by Mariella Burani Fashion Group. The collections will be produced in Italy and distributed through La Perla's international retail network as well as through MBFG's network world-wide.
La Perla is currently 100% owned by JH Partners, a San Francisco-based private equity firm focused on building sustainable, long-term businesses world-wide.
Giovanni Burani, CEO of MBFG states: “La Perla is a prestigious luxury brand and we are confident in our ability to develop the La Perla Prêt-à-Porter collections internationally”.
La Perla positions its production on the high-end market and aims to a diversification of proposals through the variety of brands. Particularly, LA PERLA, the high-end brand that is known all over the world, offers various lines that range from underwear to night lingerie, from beachwear to apparel and accessory products, for which the production has been licensed to specialised suppliers.
At international level, La Perla has a commercial structure based on subsidiaries (Germany France, Spain and USA) and exclusive distributors. La Perla sells its products in the best specialty shops and department stores, and manages a chain of boutiques, directly and in franchising, situated in the main locations worldwide.
Mariella Burani Fashion Group:
It designs, produces and distributes world wide a diversified and complementary range of Luxury apparel, footwear, leather accessory and jewellery collections under its own brands and under license for prestigious international designers.
MBFG founded in 1960 by Walter Burani, Chairman and CEO of the Group listed in the STAR segment of the Italian stock exchange since July, 2000, is today an internationally recognised public company with an established position in the accessible luxury goods market.
The Group's dynamic revenue growth is attributable to internal development including product diversification, brand expansion, and new geographic market penetration. The Group has also made strategic acquisitions to capitalise on the know-how and experience developed by niche players in the Italian apparel, knitwear, textile and leather goods sectors.
MBFG manages to provide top quality luxury goods at accessible prices by capitalising on the strength and flexibility provided by Italy's industrial districts, world renown for their excellence in the development of luxury products.
The Group's aim is to become one of the leading players in the accessible luxury market worldwide by further developing its product offering, its brand portfolio, and its global distribution network.
Mariella Burani Fashion Group