Home / Knowledge / News / Apparel/Garments / Three designers to introduce Originals by Originals S/S 2009 collection
Three designers to introduce Originals by Originals S/S 2009 collection
Dec '08
February 1st, 2009 marks the launch of an outstanding collaboration between adidas Originals and three of the world's most unique and creative streetwear and fashion designers - Originals by Originals. Jeremy Scott, Alyasha and Kazuki have each created a mini collection of groundbreaking adidas Originals apparel and footwear products for men and women that will be exclusively available in selected boutiques, fashion doors and Originals stores globally from spring/summer 2009. Each product features the Originals by Originals logo and the respective designer logos.

Hermann Deininger, CMO of adidas Sport Style comments on Originals by Originals: “When we enter into any new partnership for adidas Originals, it is essential to offer something truly unique and new for our consumers. I am thrilled to say that with Originals by Originals we are staying true to the spirit by bringing great Originals products to market designed by the most original and creative designers of today: Jeremy Scott, Alyasha and Kazuki. There is no question that these are unexpected designs that have never been seen before in the street fashion marketplace and truly take Originals to the next level.”

The ObyO concept was conceived to express adidas' brand positioning: Celebrate Originality. Season after season, this program will allow adidas to offer consumers cutting edge footwear and apparel that reflects the diversity and creativity of the designers and icons who work close to our brand in a totally new and different way.

Originals by Originals is the most diverse, authentic and expressive collaborations the Trefoil brand has entered into. Each of the three Originals by Originals lines is based on Originals products interpreted by each designer. Jeremy Scott gives an insight into his world where mixed-up classic sports silhouettes and fabrics that feature high-end fashion details are key. Inspired by contradictory combinations, the line offers sportswear with leopard prints such as the Boxing shoe within footwear next to nightlife looks such as the Tuxedo Jacket in sporty cotton. Jeremy Scott about partnering with adidas Originals: “I could not think of a better compliment than to be called 'an Original' by adidas and I am so happy to finally make this dream of a collaboration collection with adidas a reality!”

Kazuki successfully brings highly technical and modern influences to a stylized, very wearable streetwear collection. The styles incorporate elements such as waterproof zippers, bonding and taping seamlessly into the design. Footwear highlights call out the KBall Basketball sihouettes that come in exclusive materials.

“The styling of my collection suits me and hopefully the audience that my designs appeal to. I would really like to thank all my friends for their support and inspiration but most importantly I would like to thank adidas for having the vision to give me, a freelance designer, a chance to work on a project likethis,” Kazuki comments on the new partnership.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search