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Driftwood - new collection from East
Jan '09
Spring is a great time to change your image and East launches a new collection that allows you to do that. Driftwood is a collection inspired by the environment that surrounds us and offers a new sophisticated look for the New Year.

The collection gets its colour and feel from the subtle yet somewhat earthy surroundings of a country home in India. Thus the look created is one that is ethnic yet has a sense of sophistication. Think India in its romantic nature rather than on a practical day to day journey. The shapes of the garments are flowing using layering and wrapping fabric to create an effortless free look.

The fabrics are textured natural fabrics in both weave and print. The colouring is natural wood and earth tones which are blended and highlighted with beautiful dusky blues, deep grape and a lovely somewhat unusual cardamon green. The result is a collection with a striking ethnic background yet incorporating floral prints and subtle stripes to bring it into a more modern day look.

EAST Ltd was started by Clive Pettigrew, Penny Oliver and Jonathan Keating who all met at Monsoon. They formed a wholesale trading company with two shops and called it Anokhi Wholesale Ltd. The business was called Anokhi and were then, and still are today, the pioneers of hand block printing for textiles and fashion based in Jaipur, Rajasthan, India.


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