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Body Wear to show latest trends in lingerie world
Jan '09
Indian Subcontinent's leading intimate apparel trade show “Body Wear International Trade Fair” have announced the dates of the exhibition, which are scheduled on 15th -17th Feb 2009 at N.S.I.C. Exhibitions Ground, Okhla, New Delhi.

“Bodywear International Trade Fair” has developed itself as the most important platform for the Indian & International lingerie market which gives the widest exposure to this lingerie sector. Established itself as the leading meeting place for the lingerie manufacturer and retailers; this exhibition is undoubtedly the biggest amongst all garment trade shows.

Dedicated and focused on the trade networking and giving the direct business opportunity and exposure to Exporting Manufacturers, Importing Wholesalers, Agents, Exporting and Importing Retailers, Distributors, Malls and other buying houses, “Body Wear International Trade Fair” in its 9th Year is again giving the national & international brands of women's and men's under garment brands and offering opportunities to consider various franchise options.

Organized by Mumbai Based Trade Exhibition Organizer, NIKSAN INFO MEDIA PVT. LTD, this trade exhibition is strengthening the intimate apparel market by exhibiting more brands with more footfalls of trade visitors so that the exhibitors can utilize this platform for their business growth. According to Mr. Sanjay Manocha of Niksan Info Media, “This platform is open for the industry people world wide, various national and international brands and countries are participating in this trade exhibition; however talks are also on with the leading brands from the countries like China, Turkey, Vietnam, Indonesia, Thailand etc.

“Bodywear International Trade Fair” is not only about exhibiting the men's and women's undergarment but it will also exhibit Fabric, Laces & Accessories, Garment Machinery, Trade Publications etc.

“If we look at the market, than the report shows that the global innerwear market was around USD 30 billion in 2007, and is further projected to increase at the rate of 9% to become USD 31.6 billion by 2010. Of the total global lingerie sales, bras account for 56%, briefs at 32%, and day-wears make the remaining 12%, and retail lingerie market has grown by USD 770 million. The traditional Indian market or the Indian Bra makers; we'll find that various manufacturers are churning out the same kind of patterns in woven cotton or hosiery jersey fabric, with some cutwork or chikan inlay or GPO lace."

"The embellishments are bare minimum; the patterns are fixed either in B cup or C cup. Each manufacturer has between 25 running patterns to about 75 patterns in the market at any given time. He maintains a steady stock of raw material and inventory in producing these styles and since these are the regular patterns in the market."

"There are hardly any seasonal variations, it is a full year around work for them, with hardly any changes and the concentration is mainly on servicing the market and catering to the demand that is increasing due to the dynamic nature of the market. This market is growing in any where between 8% to 20%. In india, Delhi itself has more than 500 manufactures of lingerie in and around; which makes Delhi as a producer of both quantity and quality in lingerie trade. This capital also caters to more than 1500 retailers of lingerie and a hosiery product, which by far is the largest retail spread for any market in India”, further says Mr. Sanjay Manocha.

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