Home / Knowledge / News / Apparel/Garments / JanSport Heritage packs made with CORDURA brand fabric
JanSport Heritage packs made with CORDURA brand fabric
06
Feb '09
CORDURA fabrics have been selected by JanSport to construct a number of models in its new Heritage Series. Touted for more than 30 years for its legendary durability and performance, INVISTA's CORDURA fabrics have been selected by JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, to construct a number of models in its new Heritage Series.

The JanSport Heritage Series is a modern and honest re-issue of the Brand's original backpack and travel silhouettes that got their start in 1967. JanSport has utilized classic looking 1000 denier CORDURA brand fabrics for a number of pieces in the new Series, and each pack is pre-washed to give a weathered retro feel similar to that of JanSport's original collection.

“Early on, JanSport recognized the value of using the most durable materials to create long-lasting products,” said Allen Mortimer, North American marketing manager for INVISTA's CORDURA brand. “With the new Heritage Series we continue to use CORDURA fabrics to showcase the exceptional quality and true essence of JanSport's original products.”

“The Heritage Series is truly taking us back to our roots – in look, feel and design,” said Skip Yowell, co-founder of JanSport. “We used CORDURA fabrics back then, and our two brands have a long-standing relationship that has withstood the test of time – perhaps because both have similar principles of exceptional durability, quality and long lasting good looks.”

The following JanSport Heritage packs are made with CORDURA brand fabric and are available in six colors – black, boulder blue, retro orange, buckthorn brown, birch brown, and new cilantro green:
• Hoss;
• L'il Hoss;
• The Heads Up;
• Snoqualmie Duffel;
• Westridge.

Coming soon in Fall 2009, JanSport will also incorporate high performance CORDURA fabrics into many of its signature bags.

The relationship between the CORDURA brand and JanSport spans more than 30 years, and to celebrate that history, JanSport will be the first to showcase the CORDURA brand's newly designed CORDURA brand hangtag.

“The launch of our new hangtag with JanSport is a perfect fit,” said Cindy McNaull, global brand manager for the CORDURA brand. “It helps both INVISTA and JanSport reaffirm to consumers that the line's packs and bags are made with only best-in-class materials, including high performance CORDURA fabrics.”

Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world.

CORDURA brand is the registered trademark of INVISTA for durable fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is used in a wide range of products, including luggage, backpacks, boots, military wear and performance apparel.

INVISTA


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Gujarat hopes extended textile policy to attract Rs 5000 cr

The Gujarat government feels that its recent decision to extend its...

Apparel/Garments | On 26th Sep 2017

Cash burn by e-tailers in India may double during festivals

During this year’s festival season, which has already started,...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.0%
No
12.5%
Skip
12.5%

Total Votes: 48

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.5%
No
25.0%
Skip
12.5%

Total Votes: 48

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
6.3%
Skip
6.3%

Total Votes: 48

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.8%
No
10.4%
Skip
18.8%

Total Votes: 48


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search