Home / Knowledge / News / Apparel/Garments / Etcetera responds to real women's fashion & career needs with spring line
Etcetera responds to real women's fashion & career needs with spring line
Feb '09
Getting your spring wardrobe selected and into your closet well in advance of the season just got easier, thanks to Etcetera (Casuals Etcetera, Inc.). Tthe contemporary women's clothing line launched its 2009 spring collection in 45 states. Etcetera is known for providing chic, everyday wear to busy, fashionable women via a direct sales, personalized shopping experience. And the 2009 spring collection, which can be previewed at www.etcetera.com, is no exception.

The new collection can be characterized as an homage to color, featuring sassy sparks of heat and saucy takes on serene, ranging from lemon yellow and hot pink to sky blue and peony. In all, Etcetera's designers have come up with over 300 unique pieces that work both together and separately to give women the most exciting wardrobe possible for their money. The new collection is now available via appointment-only trunk shows in consultants' homes across the country.

“Given the current economy, women are focused on buying only the essentials this season,” says Mary Alice Heape, Etcetera President. “The spring line lets clients either enhance their existing wardrobes with a few must-haves or build out a more robust wardrobe by refreshing the basics. Some women are coming to us for that one signature piece that updates their wardrobe in one fell swoop. This is possible because our current and past collections work together to wisely expand a woman's closet, saving her time and money. ”

Through its direct sales business model, Etcetera is able to offer couture-level clothes to women at half the price of retail stores. Indeed, the line is proving to be more relevant than ever to clients who demand quality & want a comfortable, personalized way of shopping not offered by traditional stores. In fact, as brick-andmortar stores go by the wayside, direct sales fashion – estimated to be a $30.8 billion industry by the Direct Selling Association – is experiencing a renaissance, with further growth expected. By comparison, Britt Beemer, chairman of America's Research Group, recently forecasted that, "by the end of 2009, the number of retail players will be down by at least 25%."

Direct sales firms like Etcetera say that tough economic times are increasing not only their revenue, but also their sales force. Here's why: more and more professional women are looking for a better work/life balance and potential six-figure income, which only a handful of direct sales opportunities, including Etcetera, afford. Indeed, working with the company represents career nirvana for many busy women looking to “off ramp” into more flexible, non-traditional careers. The Connaught Group, which owns the Etcetera line, has a proven 28-year track record providing their wardrobe consultants with the ongoing training and necessary support to properly launch them in the industry.

“This is a career for an organized, natural networker with a passion for building her ownbusiness,” Heape adds. “Many of our wardrobe consultants left successful professional careers in finance, law, real-estate, sales and marketing that were highly structured in favor of working with Etcetera. They simply wanted more control over their time and lives.”

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search