Home / Knowledge / News / Apparel/Garments / Etcetera responds to real women's fashion & career needs with spring line
Etcetera responds to real women's fashion & career needs with spring line
09
Feb '09
Getting your spring wardrobe selected and into your closet well in advance of the season just got easier, thanks to Etcetera (Casuals Etcetera, Inc.). Tthe contemporary women's clothing line launched its 2009 spring collection in 45 states. Etcetera is known for providing chic, everyday wear to busy, fashionable women via a direct sales, personalized shopping experience. And the 2009 spring collection, which can be previewed at www.etcetera.com, is no exception.

The new collection can be characterized as an homage to color, featuring sassy sparks of heat and saucy takes on serene, ranging from lemon yellow and hot pink to sky blue and peony. In all, Etcetera's designers have come up with over 300 unique pieces that work both together and separately to give women the most exciting wardrobe possible for their money. The new collection is now available via appointment-only trunk shows in consultants' homes across the country.

“Given the current economy, women are focused on buying only the essentials this season,” says Mary Alice Heape, Etcetera President. “The spring line lets clients either enhance their existing wardrobes with a few must-haves or build out a more robust wardrobe by refreshing the basics. Some women are coming to us for that one signature piece that updates their wardrobe in one fell swoop. This is possible because our current and past collections work together to wisely expand a woman's closet, saving her time and money. ”

Through its direct sales business model, Etcetera is able to offer couture-level clothes to women at half the price of retail stores. Indeed, the line is proving to be more relevant than ever to clients who demand quality & want a comfortable, personalized way of shopping not offered by traditional stores. In fact, as brick-andmortar stores go by the wayside, direct sales fashion – estimated to be a $30.8 billion industry by the Direct Selling Association – is experiencing a renaissance, with further growth expected. By comparison, Britt Beemer, chairman of America's Research Group, recently forecasted that, "by the end of 2009, the number of retail players will be down by at least 25%."

Direct sales firms like Etcetera say that tough economic times are increasing not only their revenue, but also their sales force. Here's why: more and more professional women are looking for a better work/life balance and potential six-figure income, which only a handful of direct sales opportunities, including Etcetera, afford. Indeed, working with the company represents career nirvana for many busy women looking to “off ramp” into more flexible, non-traditional careers. The Connaught Group, which owns the Etcetera line, has a proven 28-year track record providing their wardrobe consultants with the ongoing training and necessary support to properly launch them in the industry.

“This is a career for an organized, natural networker with a passion for building her ownbusiness,” Heape adds. “Many of our wardrobe consultants left successful professional careers in finance, law, real-estate, sales and marketing that were highly structured in favor of working with Etcetera. They simply wanted more control over their time and lives.”


Must ReadView All

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Strong exports, consumption fuel growth in Asia: ADB

Textiles | On 16th Dec 2017

Strong exports, consumption fuel growth in Asia: ADB

Economic expansion in developing Asia is likely to accelerate to 6...

Nomura  foresees 7.5% GDP growth for India in 2018

Textiles | On 16th Dec 2017

Nomura foresees 7.5% GDP growth for India in 2018

India's economy is on the cusp of a cyclical recovery and will...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search