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Sensitive Touch offers the perfect mix of looks & technology
17
Feb '09
For the company's now well-established presence at the Interfilière International Lingerie Fair in Paris, the EUROJERSEY style office presents designers, manufacturers and brands a wide range of creative trends and developments with Sensitive fabrics for intimate wear in Spring/Summer 2010.

Lace effect, embroidery and ultralight, seductive transparencies – all are featured by the creations interpreting the new intimate wear and lingerie trends, with an ever-increasing emphasis on elegance and seduction. These macrotrends are inspired by the company's constant commitment to intense research aimed at capturing, interpreting and developing fashions, desires and needs, transforming them into new stylitic and creative expressions for the exclusive Sensitive fabric system.

A true reflection of Made in Italy excellence and innovation, the rich variety of versions in the Sensitive offers the perfect mix of looks and technology, able to fulfil demands from across the entire clothing sector. This is especially evident in the intimate wear sector, where the lightness, softness and easy-care qualities of the Sensitive offer, presented in the lighest weights, mean that these fabrics are chosen by the most significant Lingerie brands for the manufacture of comfortable, practical garments with outstanding performance in terms of fit, breathability and stretch.

In line with the growing market demand for ultralight, high-performance fabrics, Eurojersey has chosen Interfilière as the setting for the exclusive debut of the new Sensitive Touch. This is a range of high fineness fabrics, and in a weight version that's a new achievement for the company it offers a modern interpretation of the the most exclusive features of silk, combining good looks and exceptional high-tech performance.

The latest, innovative development by Sensitive joins other fabrics making up the Eurojersey offer - the Classic range with a more natural, cotton-like hand, and the Seric range with a look resembling silk.

For the new Spring/Summer 2010 intimate wear collection the lightest versions of the Sensitive fabrics, including the new Sensitive Touch, have been developed on the basis of three creative concepts:

SEXY BLACK– Classic black reaffirms its sensual charge and subtle charm. Dark colours, from cobalt blue to a more intense purple, complement this majestic, absolute colour to create a world of sexy, provocative appeal. Shiny, glazed surfaces in Sensitive Seric, in the ultralight Plus and Souplesse weights, where the extreme precision in print techniques offer hyper-realistic effects recalling the tradition and refined style of lacework and handmade tulles. Transparency also plays a major role, obtained with textures that reproduce nets and lace on different flesh tones, available in all the Sensitive articles.

NATURE FEELINGS: A natural, delicate look and feel for the pliant, soft-look fabrics recalling linen or cotton, embellished and given extra elegance by worked tulle and Jacquard lace patterns and yarn-dyed effects. Sensitive fabrics – in the lightest weights, from 117g to 164g, with a cotton (Sensitive Classic) and silk (Sensitive Seric)hand – are offered in neutral colours and raw shades like ivory white, rope or raw beige, greens, terracotta or denim blue. All are created using special, fully eco-compatible techniques to obtain washout or faded effects.

CANDY LINGERIE: The game of seduction continues in an innocent play of “now you see it, now you don't”. Here the transparencies are enhanced by colours and energy. Young, fun fashion proposals, less subtle but with the same chic appeal. Lively pastel shades illuminate the entertaining patterns created with prints that perfectly reproduce retro-style seductive details like lace and embroidery.

EUROJERSEY

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