Home / Knowledge / News / Apparel/Garments / Aston Martin Racers to benefit from Shock Doctor Power Dry System
Aston Martin Racers to benefit from Shock Doctor Power Dry System
20
Mar '09
Shock Doctor Inc announces it is the new Official Technical Luggage Supplier for Aston Martin Racing. Shock Doctor will support the team as it competes at Le Mans and in the Le Mans Series with its new LMP1 car.

2009 is an important year for Aston Martin as it will be fifty years since the company won the 24 Hours of Le Mans outright. In 1959, Carroll Shelby and Roy Salvadori won the famous race in a DBR1. This year Aston Martin Racing returns to the race with two cars in the iconic Blue and Orange livery of Gulf Oil International to challenge for an outright victory once again.

“We are pleased to partner with Shock Doctor, in providing our racers with cutting-edge performance and protection,” said Aston Martin Chairman, David Richards. “2009 is a hugely significant year for Aston Martin at Le Mans and the challenge of reclaiming victory in this famous race for Aston Martin and Great Britain was simply too great to ignore. We do not underestimate the task, and I see this as a great opportunity to showcase the ingenuity of British engineering talent.”

Racers will benefit from the superior technology and design of Shock Doctor's Power Dry System collection of rolling luggage, duffels and packs, as well as Power Dry Ultra Gear, Garment and Helmet Bags. The Power Dry System keeps racers protected from potentially harmful bacteria, by eliminating the damp environment where bacteria thrive on equipment and racing suits.

Sadie Wigglesworth, Commercial Manager to Aston Martin Racing, explained what the partnership means to Aston Martin Racing. “It is a real challenge to find a luggage partner who understands the very harsh demands of race team travel. Throughout the racing season, luggage is put through a test of endurance akin to that of the cars at the race track.

Furthermore, it needs to be capable of coping with certain technical needs, such as drying systems for technical equipment and protection for delicate items of driver and team wear. Shock Doctor provides an impressive range of products and a great understanding of our environment, all presented in fashion that fits well with the Aston Martin Racing brand.”

“We are proud to provide the world-class Aston Martin Racing team with our outstanding line of custom bags and Power Dry products,” said Patrick Lynch, Motorsport Director for Shock Doctor. “We look forward to a successful relationship with this globally accomplished team whose commitment to exceptional performance matches our own.”

Shock Doctor Inc


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search