Home / Knowledge / News / Apparel/Garments / Aston Martin Racers to benefit from Shock Doctor Power Dry System
Aston Martin Racers to benefit from Shock Doctor Power Dry System
20
Mar '09
Shock Doctor Inc announces it is the new Official Technical Luggage Supplier for Aston Martin Racing. Shock Doctor will support the team as it competes at Le Mans and in the Le Mans Series with its new LMP1 car.

2009 is an important year for Aston Martin as it will be fifty years since the company won the 24 Hours of Le Mans outright. In 1959, Carroll Shelby and Roy Salvadori won the famous race in a DBR1. This year Aston Martin Racing returns to the race with two cars in the iconic Blue and Orange livery of Gulf Oil International to challenge for an outright victory once again.

“We are pleased to partner with Shock Doctor, in providing our racers with cutting-edge performance and protection,” said Aston Martin Chairman, David Richards. “2009 is a hugely significant year for Aston Martin at Le Mans and the challenge of reclaiming victory in this famous race for Aston Martin and Great Britain was simply too great to ignore. We do not underestimate the task, and I see this as a great opportunity to showcase the ingenuity of British engineering talent.”

Racers will benefit from the superior technology and design of Shock Doctor's Power Dry System collection of rolling luggage, duffels and packs, as well as Power Dry Ultra Gear, Garment and Helmet Bags. The Power Dry System keeps racers protected from potentially harmful bacteria, by eliminating the damp environment where bacteria thrive on equipment and racing suits.

Sadie Wigglesworth, Commercial Manager to Aston Martin Racing, explained what the partnership means to Aston Martin Racing. “It is a real challenge to find a luggage partner who understands the very harsh demands of race team travel. Throughout the racing season, luggage is put through a test of endurance akin to that of the cars at the race track.

Furthermore, it needs to be capable of coping with certain technical needs, such as drying systems for technical equipment and protection for delicate items of driver and team wear. Shock Doctor provides an impressive range of products and a great understanding of our environment, all presented in fashion that fits well with the Aston Martin Racing brand.”

“We are proud to provide the world-class Aston Martin Racing team with our outstanding line of custom bags and Power Dry products,” said Patrick Lynch, Motorsport Director for Shock Doctor. “We look forward to a successful relationship with this globally accomplished team whose commitment to exceptional performance matches our own.”

Shock Doctor Inc


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search