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Merchandisers steer product development in Tirupur
Mar '09
Merchandiser is a person who assesses the raw material, fabric production and apparel production. Continuous changes in fashion and its trends have positioned merchandisers in a place of importance. They have the ability to take decisions based on information from various quarters to achieve the objective of supplying the product to the satisfaction of the buyer.

Apparel exports of India are poised to enter a new era, with significant export opportunities. Merchandisers will be the main communication link between the exporter and the buyer, with skills in specific areas of operation like handling enquiries of samples, costing packages, knowledge of fabric and accessories with the price quota costs.

A merchandiser should have good business acumen, leadership skills, and practical know how relating to the nuances of his job. He must posses' increased merchandising experience of problem handling.

India is posed to emerge as the largest cloth manufacturer in the world with a potential to achieve enormous growth in the coming years. Garment exporters must formulate winning strategies for sustainable competitive advantage.

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Fibre2fashion News Desk - India

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