Home / Knowledge / News / Apparel/Garments / New CAPRI SUN Drink dress makes green fashion statement
New CAPRI SUN Drink dress makes green fashion statement
31
Mar '09
CAPRI SUN juice drink pouches have long been a favorite beverage for kids everywhere; they might become a favorite thing to wear now, too.

CAPRI SUN and TerraCycle, the eco-company that has pioneered the concept that any disposable material can be reused and created into something of value, have teamed up with green designer Justina Blakeney of Compai to create a one-of-a kind dress designed entirely from CAPRI SUN drink pouches. And, it's now being auctioned online for charity at www.ebaygivingworks.com. All proceeds from the auction, which will run through April 4, will benefit the Boys & Girls Clubs of America.

The unique dress was recently unveiled as part of the CAPRI SUN Ready to Re-Wear Runway Show at the Boys & Girls Clubs of Miami-Dade, a show hosted by teen actor AnnaSophia Robb (star of the Disney feature film currently in theatres, Race To Witch Mountain, and credits that also include Jumper, Bridge to Terabithia, and Charlie and the Chocolate Factory).

The event featured clothing from Bloomingdale's and accessories crafted by TerraCycle from used CAPRI SUN drink pouches –- pouches that used to go to landfills -- all modeled by local Boys & Girls Club members. The undeniable star and featured item was the dress designed by Blakeney, whose work with Compai has been renowned for the way it rehabilitates “used and abused” clothing.

TerraCycle's free collection programs, called Pouch Brigades, are beneficial to everyone involved. They are a fun and easy way for parents and teachers to educate children about recycling and reusing, while providing much needed funding to schools and non-profits, as TerraCycle pays two cents for each returned juice pouch. The pouches are then made into accessories, such as backpacks, tote bags, folders and pencil cases, through a process called upcycling. The upcycled products are then sold at major retailers nationwide.

“As the largest producer of juice drink pouch products, CAPRI SUN is thrilled to support TerraCycle's efforts to repurpose our pouches, and help them give back to the community, as well,” said Nora Kalter, Brand Manager, CAPRI SUN. “The Drink Pouch Brigade encourages both kids and their parents to protect the environment, while raising funds for their school or organization.”

CAPRI SUN


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search