Home / Knowledge / News / Apparel/Garments / Mr Seth Ellison to join Alternative family
Mr Seth Ellison to join Alternative family
Apr '09
Alternative Apparel, premium fashion statements inspired by and created for free-thinking people everywhere, is excited to announce Seth Ellison as Executive Vice President of Global Sales and Merchandising.

Seth will work out of the Alternative Los Angeles Brand Showroom and Design Lab. He will lead strategic sales planning initiatives and will also be an integral part of transitioning Alternative from a t-shirt company to a full lifestyle apparel brand. Ellison brings 20 years of industry experience to Alternative Apparel with an extensive background of product merchandising, domestic and international sales, brand management, and new business development.

"We are very pleased to bring Seth on board," states Alternative's Chief Operating Officer, Evan Toporek. "Seth has the unique blend of sales and merchandising skills that we need at this point in our company's evolution. He has honed these skills by serving in a similar leadership capacity with some of the industry's most recognizable lifestyle brands."

Ellison most recently worked as President of Perry Ellis Swimwear after a ten-year career with Nike. During that time, he served as President of Nike subsidiary Hurley International, after serving as Vice President and General Manager of Nike Apparel in the EMEA region. Prior to joining Nike, Ellison served as Vice President of Design and Merchandising at Quicksilver.

"I am very excited to be joining the Alternative family," says Ellison. "At a time when there is so much uncertainty and negativity, consumers have to be careful with their money. They are not going to fall for brands simply because they shout the loudest or bury them with product. Alternative gets it: great product, great value from a brand that is inclusive and honest. Alternative has all the ingredients to become one of the next great global brands, and I'm very happy to be on the team."

Alternative Apparel

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search