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Mr Seth Ellison to join Alternative family
Apr '09
Alternative Apparel, premium fashion statements inspired by and created for free-thinking people everywhere, is excited to announce Seth Ellison as Executive Vice President of Global Sales and Merchandising.

Seth will work out of the Alternative Los Angeles Brand Showroom and Design Lab. He will lead strategic sales planning initiatives and will also be an integral part of transitioning Alternative from a t-shirt company to a full lifestyle apparel brand. Ellison brings 20 years of industry experience to Alternative Apparel with an extensive background of product merchandising, domestic and international sales, brand management, and new business development.

"We are very pleased to bring Seth on board," states Alternative's Chief Operating Officer, Evan Toporek. "Seth has the unique blend of sales and merchandising skills that we need at this point in our company's evolution. He has honed these skills by serving in a similar leadership capacity with some of the industry's most recognizable lifestyle brands."

Ellison most recently worked as President of Perry Ellis Swimwear after a ten-year career with Nike. During that time, he served as President of Nike subsidiary Hurley International, after serving as Vice President and General Manager of Nike Apparel in the EMEA region. Prior to joining Nike, Ellison served as Vice President of Design and Merchandising at Quicksilver.

"I am very excited to be joining the Alternative family," says Ellison. "At a time when there is so much uncertainty and negativity, consumers have to be careful with their money. They are not going to fall for brands simply because they shout the loudest or bury them with product. Alternative gets it: great product, great value from a brand that is inclusive and honest. Alternative has all the ingredients to become one of the next great global brands, and I'm very happy to be on the team."

Alternative Apparel

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