Home / Knowledge / News / Apparel/Garments / 'Unlimited possibilities for male fashion industry' - OLYMP CEO
'Unlimited possibilities for male fashion industry' - OLYMP CEO
07
Apr '09
Mr Mark Bezner
Mr Mark Bezner
Study of consumer behavior and anomalies is the mainstay and a key to success in any business. For manufacturers, lot size reduction and reactivity are mandatory to swiftly respond to market demand so as to avoid unaffordable phase of stocking warehouses with products out of trend and un-carted.

As the global market goes affected with severe catastrophe of recession, a switch to preferred products as well as potent market is definitely a smart choice and obvious too. Finger on market pulse and catering demand inconformity 'was and is' essential to succeed in corporate world, more so, to pull through this trying milieu.

People's consuming behaviour is varying with time and recessionary upshots. “It has also changed fundamentally over the last fifty years. Thus, in many cases, clothing today is not primarily a vital commodity, but rather tends to be a substitute good,” acknowledges, Owner & CEO of OLYMP, Mr Mark Bezner in an interview with Face2Face team at fibre2fashion.

Mr Bezner delves out more on the consumer behaviour, especially for German clothing market, and candidly divulges about the emerging markets in the arena of apparel particularly for male fashion wear sector.

Click here to read complete interview.

About OLYMP Bezner GmbH & Co. KG:
It is an owner operated family enterprise catering to the domain of male fashion wear market. Headquartered in Bietigheim, Germany, as the shirt brand with the most dynamic development throughout Europe in recent years, OLYMP has been setting international standards in the world of fashion since its inception in 1951.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Textiles | On 18th Jan 2017

Schoeller unveils water-repelling fabric ‘bling’

Schoeller textiles, Swiss textile company, has released its new...

Textiles | On 18th Jan 2017

China lays out plan to boost foreign investment

The Government of China has outlined measures to boost foreign...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search