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'Unlimited possibilities for male fashion industry' - OLYMP CEO
07
Apr '09
Mr Mark Bezner
Mr Mark Bezner
Study of consumer behavior and anomalies is the mainstay and a key to success in any business. For manufacturers, lot size reduction and reactivity are mandatory to swiftly respond to market demand so as to avoid unaffordable phase of stocking warehouses with products out of trend and un-carted.

As the global market goes affected with severe catastrophe of recession, a switch to preferred products as well as potent market is definitely a smart choice and obvious too. Finger on market pulse and catering demand inconformity 'was and is' essential to succeed in corporate world, more so, to pull through this trying milieu.

People's consuming behaviour is varying with time and recessionary upshots. “It has also changed fundamentally over the last fifty years. Thus, in many cases, clothing today is not primarily a vital commodity, but rather tends to be a substitute good,” acknowledges, Owner & CEO of OLYMP, Mr Mark Bezner in an interview with Face2Face team at fibre2fashion.

Mr Bezner delves out more on the consumer behaviour, especially for German clothing market, and candidly divulges about the emerging markets in the arena of apparel particularly for male fashion wear sector.

Click here to read complete interview.

About OLYMP Bezner GmbH & Co. KG:
It is an owner operated family enterprise catering to the domain of male fashion wear market. Headquartered in Bietigheim, Germany, as the shirt brand with the most dynamic development throughout Europe in recent years, OLYMP has been setting international standards in the world of fashion since its inception in 1951.

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