Home / Knowledge / News / Apparel/Garments / 'Unlimited possibilities for male fashion industry' - OLYMP CEO
'Unlimited possibilities for male fashion industry' - OLYMP CEO
07
Apr '09
Mr Mark Bezner
Mr Mark Bezner
Study of consumer behavior and anomalies is the mainstay and a key to success in any business. For manufacturers, lot size reduction and reactivity are mandatory to swiftly respond to market demand so as to avoid unaffordable phase of stocking warehouses with products out of trend and un-carted.

As the global market goes affected with severe catastrophe of recession, a switch to preferred products as well as potent market is definitely a smart choice and obvious too. Finger on market pulse and catering demand inconformity 'was and is' essential to succeed in corporate world, more so, to pull through this trying milieu.

People's consuming behaviour is varying with time and recessionary upshots. “It has also changed fundamentally over the last fifty years. Thus, in many cases, clothing today is not primarily a vital commodity, but rather tends to be a substitute good,” acknowledges, Owner & CEO of OLYMP, Mr Mark Bezner in an interview with Face2Face team at fibre2fashion.

Mr Bezner delves out more on the consumer behaviour, especially for German clothing market, and candidly divulges about the emerging markets in the arena of apparel particularly for male fashion wear sector.

Click here to read complete interview.

About OLYMP Bezner GmbH & Co. KG:
It is an owner operated family enterprise catering to the domain of male fashion wear market. Headquartered in Bietigheim, Germany, as the shirt brand with the most dynamic development throughout Europe in recent years, OLYMP has been setting international standards in the world of fashion since its inception in 1951.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X