Home / Knowledge / News / Apparel/Garments / JCPenney bolsters young men's department with new stylish brands
JCPenney bolsters young men's department with new stylish brands
10
Apr '09
J. C. Penney Company Inc announced the launch of three new brands for young men, RS By Sheckler, Rusty surf apparel and Third Rail a Zoo York Production - all available at JCPenney's signature smart prices. Catering to the emerging action sports lifestyle, these new surf and skate-inspired brands will be available in JCPenney stores and jcp.com starting July 11, arriving in time for the Back-to-School shopping season.

"Bringing newness and innovation to our floor, these exciting new brands further connect our strong base of young customers to an emerging action sports culture," said Ken Hicks, president and chief merchandising officer at JCPenney.

"These partnerships underscore our commitment to deliver exceptional, stylish brands that respond to the needs of our customers, making aspirational surf and skate brands available at affordable prices that make sense for teens and their parents. These brands are exciting new additions to our compelling merchandise assortment, providing customers additional reasons to shop with us, and further positioning JCPenney as the leading destination for Back-to-School apparel."

The new brands will expand the Young Men's and Boy's department surf/skate lifestyle, joining JCPenney's strong collection of national, exclusive and private brands for teens such as Vans, Arizona, American Living, Levi's, Southpole, Avirex and the extension of Decree into Young Men's.

RS By Sheckler
Founded by Ryan Sheckler, professional skateboard icon and star of the MTV reality show "Life of Ryan," RS By Sheckler will feature skate-inspired graphic t-shirts, hoodies, thermals, woven tops and skate-fit denim for young men and boys. All mirroring Sheckler's signature style, the brand will be offered at JCPenney.

Although Sheckler still endorses core companies in the skate industry, he seized the opportunity to create an affordable and accessible clothing brand that embodies his everyday style. Ryan Sheckler commented, "Skateboarding is my life and skating in something comfortable and stylish is a must. Ultimately, my goal was to take the clothes that my friends and I enjoy wearing and make them available to a larger audience at a great price."

Rusty
One of the world's most renowned surf lifestyle brands, Rusty will bring its distinct style to a broader audience with a signature collection of graphic tees, shorts, boardshorts and hoodies for young men and boys. Known for its authentic surf roots, quality and innovative products, the brand will provide a fresh assortment to JCPenney customers.

"We're excited to bring Rusty's rich surf heritage to one of the nation's leading department stores," said Toby Bost, chief executive officer of La Jolla Group. "Rusty is an iconic surf brand with one of the most recognizable logos in the industry. The Rusty collection for JCPenney will offer authentic, casual beach-inspired product that appeals to a diverse,aspirational and highly impressionable young audience. We are stoked to add JCPenney to our growing list of premier retail partners."

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Textiles | On 20th Feb 2017

Sri Lanka's textile exports rise 2.3% in Jan-Oct '16

Exports of textiles and garments from Sri Lanka increased by 2.3 per...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search