Home / Knowledge / News / Apparel/Garments / Juicy Couture to open first-ever Intimate Apparel store - House of Juicy
Juicy Couture to open first-ever Intimate Apparel store - House of Juicy
10
Apr '09
In this sleepy economy, Americans are spending more time at home and looking for clothing that merges both comfort and style. Juicy Couture's new line of playful casual attire, Juicy Couture Intimate Apparel, expands upon the company's iconic loungewear with affordable panache.

The collection of bold and whimsical graphic sleep tops, cozy PJ bottoms and comfy nightgowns redefines the classic sleepwear genre at a time when "luxury loungewear, a discreet style that bridges the gap between structured ready-to-wear and slouchy sleepwear, is rapidly becoming the most appropriate sartorial solution in the current climate," according to The Financial Times [1/10/09].

The New York Times [1/16/09] agrees: "This winter has called for staying in to stretch, meditate and loll. Shoppers are choosing easy loungewear pieces, starting with classic Juicy Couture French terry...cotton and layering cashmere sweaters and wraps." Its Intimate Apparel boasts super-soft, luxurious materials ranging from a pointelle knit cotton, butter-soft modal, and signature terry cloth. Styles include panties and "boy" shorts, bralettes, boxer shorts, pajama pants, henley tops, tank tops, nightgowns, towel dresses and robes.

Juicy Couture's Gela Nash-Taylor states, "We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin." "These pieces are a perfect fit for a California lifestyle," said Juicy's Pamela Skaist-Levy.

Further celebrating the expansion of this category, Juicy Couture announces their first-ever Intimate Apparel store -- House of Juicy. This exciting new venture will be located in The Shops at Caesar's in Las Vegas and is set to open in June 2009. House of Juicy will carry the entire Intimates line and will be the first place to find new, exclusive styles from this collection.

Juicy Couture Intimate Apparel is currently carried in U.S. Juicy Couture retail locations and department stores such as Nordstrom, Neiman Marcus, and Bloomingdales, as well as in Milan, Tokyo and Hong Kong.

Juicy Couture


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search