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Juicy Couture to open first-ever Intimate Apparel store - House of Juicy
Apr '09
In this sleepy economy, Americans are spending more time at home and looking for clothing that merges both comfort and style. Juicy Couture's new line of playful casual attire, Juicy Couture Intimate Apparel, expands upon the company's iconic loungewear with affordable panache.

The collection of bold and whimsical graphic sleep tops, cozy PJ bottoms and comfy nightgowns redefines the classic sleepwear genre at a time when "luxury loungewear, a discreet style that bridges the gap between structured ready-to-wear and slouchy sleepwear, is rapidly becoming the most appropriate sartorial solution in the current climate," according to The Financial Times [1/10/09].

The New York Times [1/16/09] agrees: "This winter has called for staying in to stretch, meditate and loll. Shoppers are choosing easy loungewear pieces, starting with classic Juicy Couture French terry...cotton and layering cashmere sweaters and wraps." Its Intimate Apparel boasts super-soft, luxurious materials ranging from a pointelle knit cotton, butter-soft modal, and signature terry cloth. Styles include panties and "boy" shorts, bralettes, boxer shorts, pajama pants, henley tops, tank tops, nightgowns, towel dresses and robes.

Juicy Couture's Gela Nash-Taylor states, "We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin." "These pieces are a perfect fit for a California lifestyle," said Juicy's Pamela Skaist-Levy.

Further celebrating the expansion of this category, Juicy Couture announces their first-ever Intimate Apparel store -- House of Juicy. This exciting new venture will be located in The Shops at Caesar's in Las Vegas and is set to open in June 2009. House of Juicy will carry the entire Intimates line and will be the first place to find new, exclusive styles from this collection.

Juicy Couture Intimate Apparel is currently carried in U.S. Juicy Couture retail locations and department stores such as Nordstrom, Neiman Marcus, and Bloomingdales, as well as in Milan, Tokyo and Hong Kong.

Juicy Couture

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