Home / Knowledge / News / Apparel/Garments / Juicy Couture to open first-ever Intimate Apparel store - House of Juicy
Juicy Couture to open first-ever Intimate Apparel store - House of Juicy
Apr '09
In this sleepy economy, Americans are spending more time at home and looking for clothing that merges both comfort and style. Juicy Couture's new line of playful casual attire, Juicy Couture Intimate Apparel, expands upon the company's iconic loungewear with affordable panache.

The collection of bold and whimsical graphic sleep tops, cozy PJ bottoms and comfy nightgowns redefines the classic sleepwear genre at a time when "luxury loungewear, a discreet style that bridges the gap between structured ready-to-wear and slouchy sleepwear, is rapidly becoming the most appropriate sartorial solution in the current climate," according to The Financial Times [1/10/09].

The New York Times [1/16/09] agrees: "This winter has called for staying in to stretch, meditate and loll. Shoppers are choosing easy loungewear pieces, starting with classic Juicy Couture French terry...cotton and layering cashmere sweaters and wraps." Its Intimate Apparel boasts super-soft, luxurious materials ranging from a pointelle knit cotton, butter-soft modal, and signature terry cloth. Styles include panties and "boy" shorts, bralettes, boxer shorts, pajama pants, henley tops, tank tops, nightgowns, towel dresses and robes.

Juicy Couture's Gela Nash-Taylor states, "We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin." "These pieces are a perfect fit for a California lifestyle," said Juicy's Pamela Skaist-Levy.

Further celebrating the expansion of this category, Juicy Couture announces their first-ever Intimate Apparel store -- House of Juicy. This exciting new venture will be located in The Shops at Caesar's in Las Vegas and is set to open in June 2009. House of Juicy will carry the entire Intimates line and will be the first place to find new, exclusive styles from this collection.

Juicy Couture Intimate Apparel is currently carried in U.S. Juicy Couture retail locations and department stores such as Nordstrom, Neiman Marcus, and Bloomingdales, as well as in Milan, Tokyo and Hong Kong.

Juicy Couture

Must ReadView All

Textiles | On 23rd Feb 2017

Incentives would spur jobs: New ASSOCHAM president

Further incentives for investment into manufacturing, IT,...

Information Technology | On 23rd Feb 2017

Lectra unveils supply chain programme for fashion industry

Lectra, the world leader in integrated technology solutions dedicated ...

Textiles | On 23rd Feb 2017

Gujarat govt announces Rs 1,000 cr package for MSMEs

In its state budget for 2017-18, the Gujarat government has announced ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search