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At Arrow, summer is a summer of sports
Apr '09
Arrow launched its all-new spring/summer collection. The new range from Arrow brings together the excitement of exclusive sports and the inexplicable charm of summer.

At Arrow, the summer of '09 is a summer of sports. While the Arrow gentleman can be spotted at the Super bowl or a Yankees game, this summer he heads to not-so-obvious spots for some not-so-obvious sports. Naturally, exclusive sports demand an exclusive wardrobe. Whether he is racing vintage cars at the legendary Glen Watkins or yachts at the Bermuda Regatta, he is perfectly at home, and perfectly dressed.

Summer pastels are the focus well balanced with whites. The overall look is comfortable yet crisp. Look sophisticated in soothing pink striped shirts. Summer blazers in candy colors complete and add elegance to the look. White as a color complements enormously. Slim ties and patterned scarves complement and add a touch of sophistication to the look.

Black & white is the best classic combination. This summer Arrow brings a range where white dominates and black supports the look. Premium white shirts with crisp black linear patterns are to be looked out for.

The Summer Marine look has been a classic with Arrow. The blue, red & white together re-enforces Arrow's connect with American heritage and brings you close to the cool water fronts. Nautical striped sport's polo's adorned with marine badges, the striped blue blazer are the key looks for marine supported by micro printed vacation shirts and white shorts. Slim fit stylized denims form great co-ordinates.

Some of the other colors that reverberate in the Arrow collection are jades and bright yellows which are summer's best picks. Contemporary khakis complemented with summer oranges also form a key color palette.

The imagery is true to the brand's American roots and draws from this heritage.

Vintage planes, classic vintage cars and stunning yachts – the summer of '09 is the summer with an adrenalin rush, yet graceful. The styling, ensemble suggestions, designs and accessories are everything that makes for an almost perfect summer day. A perfect summer day, after all, in the words of the legendary James Dent, “…is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken.”


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