Interviews
Disco Valante launches online store
17 Apr '09
2 min read
New clothing company, Disco Valante, recently launched its online store featuring a line of trendy underwear for men. The company website, discovalante.com, is the exclusive carrier of the clothing label. Consumers will be blown away by the cool design of this underwear web-shop.
The online store has been designed with an exhilarating fusion of fashion, fitness, and music. Disco Valante's underwear is modeled by a half Greek, half Puerto Rican, New York City grown heartthrob named Greg Partsinevelos.
However, not only does this site feature a half naked, muscular Latin jock in underwear, but it also has real content. Consumers are encouraged to send in their photos wearing Disco Valante products to be featured in the "Sightings" section. Patrons can also use the label's blog to respond to articles and submit opinions.
Even though there is deliberate marketing directed toward gay men, Disco Valante makes underwear for all men. "I want men, regardless of sexual orientation, and their significant others to enjoy the visual delight of wearing Disco Valante merchandise," says founder Nicholas Cassadine.
Disco Valante is not Cassadine's first gay marketed business. He also created Jock Muscle Protein Supplements, jock-muscle.com, which launched in November of 2008. Both companies have been well received by the GLBT community and others.
Disco Valante's recipe for potential mega success lies in the production of quality merchandise, loyalty to customers and their opinions, and a burning desire to create products that enhance every man's sexiness.
The online store has been designed with an exhilarating fusion of fashion, fitness, and music. Disco Valante's underwear is modeled by a half Greek, half Puerto Rican, New York City grown heartthrob named Greg Partsinevelos.
However, not only does this site feature a half naked, muscular Latin jock in underwear, but it also has real content. Consumers are encouraged to send in their photos wearing Disco Valante products to be featured in the "Sightings" section. Patrons can also use the label's blog to respond to articles and submit opinions.
Even though there is deliberate marketing directed toward gay men, Disco Valante makes underwear for all men. "I want men, regardless of sexual orientation, and their significant others to enjoy the visual delight of wearing Disco Valante merchandise," says founder Nicholas Cassadine.
Disco Valante is not Cassadine's first gay marketed business. He also created Jock Muscle Protein Supplements, jock-muscle.com, which launched in November of 2008. Both companies have been well received by the GLBT community and others.
Disco Valante's recipe for potential mega success lies in the production of quality merchandise, loyalty to customers and their opinions, and a burning desire to create products that enhance every man's sexiness.
Disco Valante LLC
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