Home / Knowledge / News / Apparel/Garments / Athleta brand now available thru Gap's online platform
Athleta brand now available thru Gap's online platform
18
Apr '09
Continuing to expand its product offerings to customers, Gap Incannounced that its newest brand, Athleta, is now available through the company's online platform.

Athleta, a popular women's sports and active apparel brand, takes its place as the “fifth tab” on the company's unique Universality online platform, providing a shopping experience that's simple, easy and convenient. Customers can now shop the Athleta brand alongside Gap, Banana Republic, Old Navy and Piperlime – with one shopping cart and a flat shipping rate of $7.

“Over the past ten years, Athleta has evolved as a premier lifestyle brand with a strong following of loyal customers in the rapidly growing women's active wear sector,” said Toby Lenk, President, Gap Inc. Direct. “We wanted to make sure we brought Athleta's authenticity and distinctive appeal to life on our ecommerce platform, and we're excited to unveil it today to the millions of customers that shop with us online.”

Last year, Gap Inc.'s online net sales reached just over $1 billion. The company continues to improve customers' shopping experiences through innovative technology improvements, such as Universality, as well as new brand opportunities, like Piperlime and Athleta.

Acquired by Gap Inc in September of 2008, Athleta offers stylish and functional high-quality apparel for women for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Customers can also continue to make purchases from the brand's popular catalog.

Gap Inc


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search