Home / Knowledge / News / Apparel/Garments / Athleta brand now available thru Gap's online platform
Athleta brand now available thru Gap's online platform
Apr '09
Continuing to expand its product offerings to customers, Gap Incannounced that its newest brand, Athleta, is now available through the company's online platform.

Athleta, a popular women's sports and active apparel brand, takes its place as the “fifth tab” on the company's unique Universality online platform, providing a shopping experience that's simple, easy and convenient. Customers can now shop the Athleta brand alongside Gap, Banana Republic, Old Navy and Piperlime – with one shopping cart and a flat shipping rate of $7.

“Over the past ten years, Athleta has evolved as a premier lifestyle brand with a strong following of loyal customers in the rapidly growing women's active wear sector,” said Toby Lenk, President, Gap Inc. Direct. “We wanted to make sure we brought Athleta's authenticity and distinctive appeal to life on our ecommerce platform, and we're excited to unveil it today to the millions of customers that shop with us online.”

Last year, Gap Inc.'s online net sales reached just over $1 billion. The company continues to improve customers' shopping experiences through innovative technology improvements, such as Universality, as well as new brand opportunities, like Piperlime and Athleta.

Acquired by Gap Inc in September of 2008, Athleta offers stylish and functional high-quality apparel for women for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Customers can also continue to make purchases from the brand's popular catalog.

Gap Inc

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search