Next we asked him on his company's plan for new products and target market segments, to which he said, “Beximco has a large men's, women's and children's divisions handling a wide variety of woven, denim and knit tops and bottoms, as well as selected outerwear and presently we will focus every day to get better at these categories rather than spread ourselves thin”.
“Beximco has established a very successful and fast growing retail chain of specialty stores for right trend fashion apparel and accessories under the brand name of 'YELLOW'. The name 'YELLOW' was inspired by Van Gogh's famous Sun Flower painting and represents youth, energy and globalization”, he winded up the interview by saying so.
Fibre2fashion News Desk - India
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