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Rural areas present huge potential for clothing sector
Apr '09
China has a very huge problem totaling to 1.3 billion. The dressing needs of this population undermine the fact that the domestic market could be an important foundation for development of the textile sector.

From a long-term perspective, it will be fruitful for China's textile industry to develop a strong domestic base, develop marketable products and meet people's growing cultural needs of clothing.

In particular, under the current circumstances of lower external demand, vigorously developing domestic market will have great significance for sustained and healthy development of the textile industry.

The domestic market, especially the vast rural market, has great potential of development. The average annual consumer spending on clothing of urban residents was more than 1,000 Yuan in 2008 while it was less than 200 Yuan in rural areas.

From the view of fibre consumption, per capita fibre consumption is about 30 kilograms in developed countries, while China's average fiber consumption is 17 kilograms and fibre consumption in rural areas is even less.

At present, incomes in rural areas are rising, due to which consumption potential is gradually increasing, which is a rare opportunity for textile and garment manufacturers to expand domestic demand.

Fibre2fashion News Desk - China

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