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Woolmark celebrates the iconic Little Black Dress
May '09
The world's most recognisable textile symbol, the Woolmark shared the sponsor spotlight at Rosemount Australian Fashion Week with two other superbrands – Missoni and Diet Coca Cola - in honour of global fashion icon, the Little Black Dress.

The Little Black Dress event, presented by Diet Coca Cola and sponsored by the Woolmark brand, brought together 10 fashion designers, each of whom designed three dresses inspired by the silhouette of the iconic bottle shape.

The designers included Alex Perry, Sass & Bide, Kate Sylvester, Kirrily Johnston, Willow, Marnie Skillings, Alice McCall, Alpha 60 and 2009 LMFF Woolmark Designer Award winner, Romance Was Born.

The tenth member of the collective was world-renowned Italian knitwear label Missoni, whose design head Angela Missoni created three multi-coloured, multi-patterned knit garments inspired by the red and black of the Diet Coca Cola packaging.

Angela Missoni was represented at the Sydney fashion week event by her daughter Margherita Missoni, brand ambassador and scion to the iconic knitwear empire.

Australian Wool Innovation CEO Brenda McGahan says: 'Wool has been in the Missoni DNA since Margherita's grandparents launched the eponymous fashion house in 1953.

'Australian woolgrowers should take pride in the fact that Australian Merino wool has played a major role in inspiring the Missoni aesthetic and making it a global success.'

One of the three Little Black Dresses designed by Angela Missoni will become part of the Australian Wool Innovation fashion archive following a further round of promotional events.


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